Featured
Feb 22, 2016
10 Research-Based Tips for Writing Better Content
There's more to content marketing than word choice. See how adding context to your writing and framing your words will help keep your audience's attention.
Feb 22, 2016
3 Ways to Gain Insights From Big Data
Today, content is flooding your audience’s inboxes, social media feeds and search engine result lists. In fact, there has been […]
Feb 20, 2016
Presidential Campaigns’ Outrageous Digital Marketing
404 pages provide visitors with a fun stopgap during a site’s downtime. Check out what this year's presidential candidates have chosen for their sites!
Feb 19, 2016
Sanders & Clinton Lag Behind Trump
This Saturday is the Nevada Democratic caucus, and Bernie Sanders, the Democratic senator from Vermont, is continuing to keep momentum […]
Feb 19, 2016
PR 101: How to Pitch CNET
Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET.
Feb 19, 2016
Social Selling: Turn Relationships Into Revenue
If your company isn’t leveraging social selling, you’re losing opportunities…and likely handing sales to your competitors. Social selling isn’t a […]
Feb 18, 2016
Behind the Headlines With Bob Gold
Good PR hinges on relationships. Without a strong relationship with your audience, you won’t be able to communicate effectively. In […]
Feb 18, 2016
How to Really, Really Get to Know Your Audience
What's one secret to successful marketing? Understanding your audience. Learn how to get to know who they are, what they like and where they spend time online.
Feb 18, 2016
Why Brands Should Stop Trying to Control the Message
You can’t control the message anymore. If you’re still trying, stop. In PR we can position, and we can steer, […]
Feb 17, 2016
Podcast: What Is Influencer Marketing?
Your brand has a social media presence, blog, newsletter, paid ads…the works. So why don’t your messages reach your target […]
Feb 17, 2016
Behind the Headlines With Dan Gregory
Storytelling, while central to PR strategies, is a delicate process. If you don’t understand the individual or group whose story […]
Feb 17, 2016
Trump to Win South Carolina
Since Saturday night’s GOP debate in Greenville, SC, Donald Trump’s share of voice among residents of South Carolina has increased […]
Feb 17, 2016
Pitching’s New Rules: Q&A With Michael Smart
Landing top-tier coverage is every brand’s dream. But if you don’t approach pitching with the right mindset or media database, reporters will […]
Feb 16, 2016
Top 10 Rubio Staffers on Twitter
Social engagement and virality have been indicators of the viability of candidates in the 2016 presidential election cycle. Engaged social […]
Feb 16, 2016
Behind the Headlines With Travis Taylor
The road to successful PR isn’t straight. So how can you best navigate the bumps and curves that will threaten […]
