Featured
Jul 8, 2016
How to Spark Interest and Earn Media from Influencers
The average person spends 4 hours browsing the web each day. But does your brand stand out from the crowd? Learn to better engage audiences in this post.
Jul 7, 2016
Behind the Headlines With Daniel Sieger
If your story isn’t clear and simple, your audience won’t pay attention. So how can you ensure you make an […]
Jul 7, 2016
3 Ways to Measure Brand Sentiment Effectively
People are talking about your brand, but do you know what they're saying? Find out what you should monitor to uncover how they actually feel about your brand!
Jul 6, 2016
Behind the Headlines With Sheila Long O’Mara
In today’s digitally-focused world, it may feel like you need to be publishing content constantly, but quicker is not always […]
Jul 6, 2016
Let Freedom Ring: 3 Marketing Tasks to Automate
This month, freedom is on all our minds. While Independence Day may be more about securing our freedom from England […]
Jul 5, 2016
Behind the Headlines With Kathy Walsh
Not every platform or tactic will be right for your brand. Don’t waste time and effort on something that won’t […]
Jul 5, 2016
Get Into a 7C Frame of Mind: Shonali Burke’s Guide to Social PR
Brands must build a loyal, engaged community to cut through the noisy, overcrowded marketplace and have an impact. But too […]
Jul 5, 2016
5 Things To Know About Facebook’s Algorithm Change
Facebook has updated its News Feed algorithm once again. Wondering how it will affect your communication? Find out in this post!
Jul 1, 2016
Social’s Place in the PESO Model: Q&A With Gini Dietrich
This week, Facebook announced it would once again be making changes to its News Feed ranking algorithm. How will this affect your brand? Posts from Pages […]
Jun 30, 2016
Behind the Headlines With Sandy Lish
No matter how many new platforms and technologies emerge, the core PR foundation stays the same. Sandy Lish, principal and […]
Jun 30, 2016
Brexit Sparks Global Financial Concerns: A Look at Social Reaction
For 30 days, Cision monitored the conversation around Brexit. See what the more than 10 million news and social media mentions have to say about the decision.
Jun 29, 2016
Behind the Headlines With Ed Chambliss
Do you know whether or not your communication strategy is working? Analytics can tell you. Ed Chambliss, president of Phelps, […]
Jun 29, 2016
3 Reasons Monitoring Competitors Boosts Your Brand
Your competitors are targeting the same audience, but are their messages more effective? Monitor social conversations to keep up and inform your next move.
Jun 28, 2016
Behind the Headlines With Shannon Bell
If different teams in your organization are all creating content with different messages, you’re probably confusing your audience and missing […]
Jun 28, 2016
The Evolution of Multimedia Across Social Media
For the second half of 2016, I’m interviewing the world’s best content creators, futurists and change agents to see how […]
