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Jul 19, 2016
3 Ways to More Effectively Measure ROI
Almost all communication and PR professionals measure their efforts, but more than half believe they lack the knowledge needed to […]
Jul 19, 2016
Content Is The New Black: Interview With Jeff Barrett
No matter how good your content is, if people can’t find it, it’s not going to benefit your brand. So […]
Jul 18, 2016
5 Things to Know About Pokémon Go
Pokémon Go has taken multiple countries by storm. Not sure what all the buzz is about? Find out how the mobile app works and why it matters in this post.
Jul 18, 2016
Brand Relevance Rests Squarely on Innovation
Even the hippest, most forward-looking companies face the specter of brand obsolescence eventually: generational attitudes evolve, social conventions change and […]
Jul 15, 2016
Does Your Target Audience Notice Your Story?
In such a content-cluttered world, the odds are not in your brand’s favor. Consumers have grown overwhelmed and hesitate to […]
Jul 14, 2016
Behind the Headlines With Lauren Kaufman
The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss […]
Jul 14, 2016
4 Steps for Monitoring in Real Time
It’s impossible for your brand to sift through the millions of posts and articles published every day. But those posts […]
Jul 14, 2016
It’s Time to Go Live: Q&A with Vincenzo Landino
Shaan Purri, co-founder of Blab, recently said people don’t want scripted, manicured, polished and perfected content anymore. They want brands […]
Jul 13, 2016
Behind the Headlines With Nick Hawley
With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many […]
Jul 13, 2016
Should Social Be Part of Your Pitching Strategy?
Years ago, the only way to reach a journalist was to call, send a letter or stalk her in person. […]
Jul 13, 2016
Free White Paper! Give Your Story Legs
More content does not garner more attention. So what does? Learn how to extend your content's lifespan using a tri-fold content approach.
Jul 12, 2016
Behind the Headlines With Joanna Brahim
Your audience is no longer consuming content in the same ways they once did. So how can you ensure you […]
Jul 12, 2016
Framing Social PR: Q&A With Shonali Burke
To connect with your audience, you need to break through the noise and make an impact. But how? Start building […]
Jul 11, 2016
5 Things You Should Know About Twitter Live Sports
When it was announced that Twitter won streaming rights to 10 NFL games for the 2016-2017 season, the logical next […]
Jul 11, 2016
How to Apply Agile Methodology to Your Marketing Projects
Looking to make your workplace more efficient? Learn how agile methodology can help add structure to your time sensitive projects and improve teamwork.
