Featured
Jul 28, 2016
Behind the Headlines With Fred Lake
Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. But how? Fred […]
Jul 27, 2016
Behind the Headlines With Monique LeNoir
If you can’t clearly illustrate how someone’s donation will make an impact, you won’t be able to convince them to […]
Jul 27, 2016
The 9 Most Popular RNC Discussions
Cision reviewed more than 1.2 million social mentions during the 2016 Republican National Convention. Wondering what people were most concerned about? Find out!
Jul 27, 2016
How to Make Your Next Marketing Campaign Even More Successful Than the Last
You have a big marketing campaign coming up and you really need to make a splash with this one. So […]
Jul 26, 2016
Behind the Headlines With David Landis
Your PR campaign won’t be successful if you’re only focused on one thing. You need a combination of media, including […]
Jul 26, 2016
Media Monitoring and the Information Iceberg
Timing is everything, and if you know what to monitor, where and when, you’ll be the one leading the conversation […]
Jul 25, 2016
5 Dimensions of a Social Superuser
Every quarter, there's a lot of talk about user growth and profitability. But who are the people driving key actions? Learn all about these social superusers!
Jul 25, 2016
What Can You Get Out of Real-Time Monitoring?
Right now, someone is voicing their opinion, love or distrust on social media. Do you take the time to listen? […]
Jul 22, 2016
4 Ways to Leverage Google Analytics for PR Measurement
PR has evolved over the years, so it comes as no surprise the way we report about the success of […]
Jul 21, 2016
Behind the Headlines With Greg Sherry
Your audience is looking to engage with brands that understand their needs and desires. Are you able to provide them […]
Jul 21, 2016
4 Ingredients for Overcoming a Political Crisis
Political crises are impossible to avoid, and few organizations know how to handle them once they do strike. Does yours? […]
Jul 21, 2016
How To Filter Your Audience For Improved Insights
Are you even listening to your audience? Don't miss out on major opportunities to guide your brand. Learn how to filter your audience in this post!
Jul 20, 2016
Behind the Headlines With Rachel Madden Johnson
Your brand’s effectiveness depends on communicating its story in a way that resonates with audiences. But how do you know what will […]
Jul 20, 2016
Mid-Year Check-In: How Are Those Marketing Goals Coming?
Let me guess: in January, when the year was shiny and new, you were so excited to create New Year’s […]
Jul 19, 2016
Behind the Headlines With Lynda Fernandez
Technologies and platforms come and go, but one thing remains constant: the relationships you make. Lynda Fernandez, senior vice president […]
