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Unlocking the Science of Influencer Marketing [Webinar This Week]

Learn how to crack the code of influencer marketing during Heidi Sullivan and Carrie Morgan's upcoming webinar Influence By The Numbers.

How to Find Trending Topics Like an Expert

When it comes to real-time trending data, there are two free tools most people use. Learn how to use Google Trends and Twitter Trends to find actionable data.

Pitching Talent and Celebrity Booking With Patrick Lambert

Tips from T.D. Jakes talent executive Patrick Lambert on how to pitch a celebrity booker and what to avoid.

The Rise and Fall of the Pumpkin Spice Latte

Has society reached peak pumpkin spice? Here's what we found from an online analysis related to pumpkin spice products - plus tips for your own monitoring.

Behind the Headlines With Al Comeaux

Al Comeaux, chief communications officer at Elevate, discusses the importance of delivering on your brand promise through authentic communication.

How the PESO Model Changes PR’s Conversation

Don't think PR can show a return-on-investment? Think again - thanks to the PESO model and its reshaping of the conversation around public relations.

Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

It’s important to stay ahead of the marketing curve. Here are three communication trends you need to be aware of as we head into the final quarter of the year.

How To Keep Your Email Out of Spam Filters

Are spam filters keeping your marketing emails from reaching their destination? Here's why and what you can do about it.

9 Things You Might Not Be Doing (But Should) With Your Media Monitoring Software

Tracking what people are saying about you isn't the only task a media monitoring system can help you complete. Make the most of your software with these 9 tips.

Pitching Food Content with Saveur Digital Editor Dan Q. Dao

Dan Q. Dao is the deputy digital editor at Saveur, and we've sat down with him to get his pitching tips!

Behind the Headlines With Mark Olson

PR cannot exist in a silo. In order to be effective, your PR team needs to coordinate with digital, marketing […]

5 Things to Research Before Pitching Freelancers

Before you hit send on that next pitch, here are four pieces of research you need to find and pitch the right freelancers for your brand's story.

How to Create a Social Media Content Calendar

A content calendar can keep your social presence consistent and timely. Here are a few things to remember when planning your social media editorial calendar.

Debate Produces Good Moment for Clinton Campaign on Social Media

Last night, an estimated 100 million people watched the presidential debate on television and online. Capturing that attention online is […]

How To Use Tech Tools to Improve Your Content

Become a better writer with these tech tools that optimize your writing for search discovery, make text more readable, and correct your grammar.

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