Featured
Oct 27, 2016
The New Marketing Mandate for the Advocacy Era
We're in the Era of Advocacy - where influencers and advocates drive the markets, and marketers have a new mandate. Do you know how to tap into this influence?
Oct 26, 2016
PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold
#PRSAICON 2016 brought together some of today's top thought leaders in the field of communications. Here are a few of our favorite moments and tips.
Oct 25, 2016
How To Monitor Social Media Like a Boss
Are you missing out on opportunities because you're not taking full advantage of social media monitoring's abilities? Here are 5 ways to remedy the situation.
Oct 24, 2016
Welcome to the Future of Earned Media Communications
The tech revolution has arrived in earned media. Today, we unveiled the Cision Communication Cloud™, a revolutionary platform for communicators and marketers.
Oct 21, 2016
The NALA: Cision’s PR Software Earns Agency Clients More Media Coverage
Garnering earned media coverage is a key goal for every public relations firm. Discover how the NALA partnered with Cision to achieve and prove success.
Oct 20, 2016
Behind the Headlines With Steve Majors
Your communication is only as strong as your relationships. Steve Majors, vice president, communications at Communities in Schools, says in […]
Oct 20, 2016
Trust: A Communicator’s Lifeline
Trust is that five letter word that's hard to build and easy to lose. Ahead of the PRSA 2016 International Conference, we explore trust in communications.
Oct 19, 2016
4 Questions to Kickstart Your Influencer Marketing
To earn customer trust, more brands are turning to influencer marketing. But not everyone is doing it right. Learn how from Heidi Sullivan and Carrie Morgan.
Oct 18, 2016
How to Come Up With Sound Bites for an Interview
Don’t spill your entire life story during an interview. You need a carefully constructed sound bite that sums up your mission in an easy-to-remember manner.
Oct 17, 2016
How to Optimize Distribution for Your Content
Although search and social are important for content distribution, you're often relying on others' rules. Here's how a strong email list will help.
Oct 14, 2016
Pitching Tech Trends with CRN Managing Editor Phil Harvey
After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends when they’re still in infancy.
Oct 14, 2016
Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them
If it feels like your marketing campaigns are zombies and your audience is a ghost town, here are tips that will bring your communications back from the dead.
Oct 13, 2016
Behind the Headlines With Travis Bullard
Travis Bullard, director at APCO Worldwide, shares why communicators should focus more on the preparation before a crisis than the response after a crisis.
Oct 13, 2016
5 Political Podcasts to Follow This Election Season
People around the country are tuning into this election season with their earbuds. Here are 5 top political podcasts to keep you informed and entertained.
Oct 12, 2016
The Trump-Clinton Enthusiasm Gap is Real
Cision's Twitter analysis of voting intention statements and campaign hashtags over the past 30 days shows a substantial gap in enthusiasm on social media.
