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4 Ways to Align Your Content Marketing with Your Holiday Promotions

Don't forget to include content marketing in your holiday communications to-do list. Here’s how to tie content and promotions together in time for Black Friday.

4 PR Trends for 2017

Which trends will impact the public relations industry in 2017? Here are four you need to pay attention to as the new year nears.

How to Create Fascinating Content with Instagram Stories

Thinking of trying out Instagram Stories in your marketing? Discover why the demographics and usability of the platform are important and how to use them.

Behind the Headlines With Crenshaw Communications’ Marijane Funess

Marijane Funess, the director of Crenshaw Communications, discusses how to uniquely position PR campaigns to gain the necessary traction.

How to Use Data Insights to Craft a Clever Content Strategy

If visitors are bouncing from your site and customers aren’t opening wallets, you have a problem. By gathering data, you can deliver better experiences for all.

Twitter Engagement Actually Translates into Votes

If you are running for office and no one is tweeting about it, you are likely going to lose your election. At least that’s what last night’s election has shown.

How to Find and Work with Brand Evangelists

When developing your influencer marketing strategy, don’t forget about an obvious but often-underutilized resource: Your brand evangelists.

How To Make Your Content Super-Engaging (Easily)

Structuring your content can increase the length of time readers engage with it. Here are simple ways to make your content more aesthetically pleasing to readers.

Behind the Headlines With Laura Braden Quigley

Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden […]

Personal Versus Private in PR and Social Media

Reputations have been made and lost in a moment because something thought to be private went public. Here are tips to help navigate personal vs private matters.

The Top 50 Baseball Influencers

In honor of the World Series, Cision has analyzed the top topics and influencers leading the conversation in baseball.

4 Common Roadblocks to PESO Model Implementation…and How to Overcome Them

Working on your paid, earned, social and owned media strategy but running into roadblocks? PESO expert Gini Dietrich explains how to overcome your obstacles.

How To Be a LinkedIn Superuser (In a Few Easy Steps)

LinkedIn sometimes feels like the forgotten social network. However, it isn't just for job seekers. Here are 7 ways LinkedIn can help you in your everyday life.

4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them)

From the time we’re children, we are taught that fears are bad. But in business, some fears are actually healthy for you...if you know how to harness them.

Behind the Headlines With Nathan Friedman

Nathan Friedman, general manager of Citizen Relations, discusses why brands should always be on the lookout for new ways to innovate.

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