Featured
Dec 19, 2016
How to Get Better Live Video Reach
Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time exclusive content. Jim Dougherty dissects stats on Live Video for marketing and communications professionals in this week's trends article.
Dec 16, 2016
Behind the Headlines with Poppy MacDonald
Uniquely poised at the helm of this political publication in a time of turmoil, Poppy sat down with us to discuss her experiences, the political communication industry, and the available opportunities for growth and impact in today's environment.
Dec 15, 2016
Q&A with Steve Cox, VP of PR at Sodexo
Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. For the questions we couldn't get to during the live Q&A, Steve was kind of enough to answer them for attendees!
Dec 14, 2016
How To Create a Simple Facebook Messenger Bot
There are apps that give you the capability to incorporate Facebook Messenger bots into your workflow for very little cost, and with little to no understanding how to code. Jim Dougherty shares some of the best tools to consider for your brand in this week's trends post.
Dec 13, 2016
7 PR Mistakes to Avoid in 2017
If you want to get results from your PR efforts in 2017, it is absolutely essential to avoid the following mistakes -- most of these are based on research, and paying attention will surely yield positive results.
Dec 12, 2016
Behind the Headlines with Jamilah Lemieux
This week we sat down with Jamilah Lemieux, the VP of News and Men’s Programming with Interactive One, as she explains how she has branded herself and stays focused on her goals to produce smart, timely content.
Dec 12, 2016
Do These Mistakes Keep You From A Bigger Social Media Budget?
Social media has massive power, but it doesn't get the budget it deserves. The key to earning more budget is tying the performance of social media to conventional metrics like sales, brand affinity, business value and ROI.
Dec 6, 2016
Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing
Sarah Clark, President of award-winning PR firm Mitchell discusses how marketers can choose the right influencer to drive their brand success by referencing health brands that have successes using brand influencers.
Dec 2, 2016
Behind the Headlines With Jen Dobrzelecki
Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. In this interview, Jen discusses how brands can get noticed by their audience and why they need to deliver on the promises they make.
Nov 30, 2016
Don’t Panic…But Have You Taken Care of These 4 Year-End Marketing Tasks?
Before you spend the next several weeks in holiday party mode, mark these marketing tasks off of your to-do list so you can start next year prepared.
Nov 30, 2016
Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds
The holy grail of tying earned media to conversions -- and thus showing marketing ROI -- is no longer a pipedream. It’s becoming a reality here at Cision, and we look forward to telling the world about the innovation happening here.
Nov 28, 2016
How To Do Better Targeting on Twitter
“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations Twitter communication is transactional. The […]
Nov 22, 2016
5 Things to Give Thanks for in Today’s Digital Marketing World
As 2016 draws to a close, it’s natural to reflect back on the year that was. Here are five things to celebrate in today's amazing digital marketing world.
Nov 21, 2016
How to Influence People Effectively With Social Media
How does influence occur on social media? Find out why bonding and bridging social capital may be the key to effectively influence prospects with social media.
Nov 17, 2016
Behind the Headlines with ProPublica’s Dan Golden
ProPublica Senior Editor Dan Golden discusses the future of investigative journalism and the personality traits that best lend themselves to the profession.
