Featured
Jan 27, 2017
What You Need to Know About LinkedIn’s New Changes
LinkedIn recently announced significant changes to its desktop and its search functions. Here are five of the most significant changes and how to leverage the platform more effectively.
Jan 24, 2017
Prove Press Release Success With These 3 Key Factors
Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the right strategy, you can measure your press releases’ success more effectively and prove how valuable they are to your business.
Jan 20, 2017
Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps
How do you transform consumers’ wants into needs, and how do you show them that your brand can fulfill those needs? It’s simple: Identify your audience, and gear your content toward owning the solutions to their problems.
Jan 19, 2017
Behind the Headlines with Catriona Pollard
This week, we sat down with Catriona to discuss the PR lessons she has learned, her insights about utilizing social media, and the importance of finding (and owning!) your spotlight.
Jan 16, 2017
How To Create Great Content With Your Data
In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Using owned data, businesses can identify unique trends and insights about their industry that can drive awareness, leads and sales.
Jan 13, 2017
Lessons from a Leader: Prioritizing the Vital Few
Business today operates at the speed of light and it can be overwhelming to ponder how to effectively get things done while driving results. Akeroyd offers a simple tip in this BizcastHQ video interview: simplify and focus on the long term.
Jan 13, 2017
Behind the Headlines with Phil Andrews
This week we sat down with Phil to discuss how he is driven by a profound concern for his community and the importance of seeing an increase in diversity in the PR industry!
Jan 11, 2017
5 Research-Backed Tips for Planning Your Content Strategy
Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results. You don’t want to shoot yourself in the foot, wasting time and resources and having little to show for it. With the following research-backed tips, however, things can be much different in 2017!
Jan 10, 2017
How to Prepare and Keep Your Content Strategy in Check
Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than […]
Jan 9, 2017
How to Self-Publish Your Content Cheap and Quick
Publishing a book can add credibility and authority to your company as well as your personal brand. In this post, Jim Dougherty takes a look at some of the services that are available to produce a self-published book of content for marketing communications professionals looking to bolster their brand.
Jan 6, 2017
Behind the Headlines with Adrienne and Greg Weiss
Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they've learned throughout their careers.
Jan 5, 2017
Using the PESO Model to Drive an Effective PR Content Strategy
Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.
Dec 27, 2016
Behind the Headlines 2016: A Year in Review
2016 gave us a snapshot of some of the biggest lessons, insights and trends of the communications industry. Find a review of some of our favorites from the past year!
Dec 22, 2016
Behind the Headlines With Caroline Michaud
In this interview, Vice President of Corporate Communications and Public Relations at PHG Consulting, Caroline Michaud says to be a successful communicator, intentional messaging matters. Caroline sat down with us to discuss travel and tourism brands, and how they must adapt as media changes.
Dec 20, 2016
Study: The Dark Side of the Gig Economy
Media analysis can provide insights into the trends and affinities of population groups. It can also highlight discrepancies in how the media portrays and issue versus how the public actually discusses it. Cision has partnered with the Rockefeller Foundation to create three media analyses: First in this series is a review of the Independent Workers of America and their discussions about finding work, the gig economy and fears about retirement.
