Featured
Mar 17, 2017
Behind the Headlines with Crosby Noricks
Crosby Noricks discusses celebrating greatness in a difficult industry and staying top of mind by doing things worth talking about in this week's Behind the Headlines.
Mar 15, 2017
Brand PR Lessons from SXSW Taco Trucks and Sessions: Authenticity Counts
Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.
Mar 14, 2017
4 Tips to Create PR Campaigns that Stand Above Competitors
Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. From the moment commercials blare from […]
Mar 13, 2017
4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World
By implementing these 4 tactics, you can drive business ROI and also lay the seeds of success in a highly competitive market.
Mar 7, 2017
Zeroing in on the right influencers in a crowded marketplace
AKA Media landed a spot on the LIVE with Kelly show using Cision’s Influencer Identification Tools. Read their tips for achieving similar results!
Feb 27, 2017
Solving the Challenge of Targeting the Right Media and Influencers
In order to help communicators transition to a purpose-driven tool, we’ve built a new guide: Five Truths of Modern Media Targeting. This guide outlines the five challenges communicators face, our recommended approach to that challenge and the tech recipe in which communicators can use to execute.
Feb 22, 2017
How to Leverage Your HARO Earned Media Placements
Leveraging your HARO placements can increase the reach of the article and further your impact on potential customers. By following these tips, you’ll be able to make the most of your hard-earned media placements!
Feb 21, 2017
How To Make Awesome Images (No Photoshop Required)
Images are an important part of comms and content - but what if you don't have the resources? We share some of the most popular Photoshop alternatives and how they can help make the creative process a bit easier.
Feb 13, 2017
Behind the Headlines with Shelley Spector
In this week's Behind the Headlines, Spector discusses event planning, how to craft something that will be successful, and the future of PR.
Feb 13, 2017
How To Use Google Apps to be More Productive and Awesome
Here are some of the most useful features of the Google ecosystem that may make your job as a communications or marketing professional easier.
Feb 7, 2017
3 Steps to Engaging Influencers on Social
Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.
Feb 3, 2017
Creative Headlines Will Drive PR SEO & Success in 2017
The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.
Feb 2, 2017
4 Ways to Identify the Right Influencers
How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.
Feb 2, 2017
Behind the Headlines with Kim Dixon
Kim Dixon sat down with me this week to discuss her journalism career, the intricacies of healthcare reporting, and her advice for PR professionals.
Jan 30, 2017
Kevin Akeroyd Talks Cision’s Role in the Rise of the Communications Cloud
Cision CEO Kevin Akeroyd recently joined SiliconANGLE’s John Furrier #theCUBE to discuss how the Cision Communications Cloud™ is trailblazing a new category in SaaS cloud technology, why earned media is every CMO’s best friend and more.
