Featured
Apr 7, 2017
Behind the Headlines with Kristin Daher
In this interview, Daher discusses with me the challenges as a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR.
Apr 7, 2017
New Study on Guidance Shows Deep Concern over Consensus Earnings and Short-term Volatility
The discussion of company guidance vs. meeting consensus estimates is hardly new. Certainly, in the mid-2000’s (thanks, Enron!) the practice […]
Apr 6, 2017
3 Listening Lessons for Marketers
Insights from today's Forrester Consumer Marketing Conference include three listening lessons from leaders at Adobe, Forrester and Cision.
Apr 5, 2017
Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017
Top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations.
Apr 5, 2017
Why Brands Need to Get Emotional
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?
Apr 4, 2017
How the Latest Release of the Cision Communications Cloud™ Helps PR Pros
The latest release of the Cision Communications Cloud™ is designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.
Mar 31, 2017
The Case for Customer Service Marketing: Social Media Marketing World Recap
When the most retweeted man in marketing makes a point, you listen.
Mar 31, 2017
Behind the Headlines with Sharon Hoffman
Sharon Hoffman sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry!
Mar 30, 2017
How To Create Awesome Content with Instagram’s New “Collections”
Instagram "collections" allow users to aggregate ten photos or videos into one post. Here's how to create awesome collections.
Mar 29, 2017
Infographic: How to Target and Engage Journalists
Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.
Mar 28, 2017
Leveraging Tech to Deliver Actionable Intelligence to Executives
We weren't kidding when we said we wanted to move fast! Today, we’ve announced the acquisition of Bulletin Intelligence, a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments.
Mar 24, 2017
Behind the Headlines With Jody Fisher
This week, Jody sat down with me to discuss his new PR role, a specific definition of success and how to create results that don't always translate to a number.
Mar 22, 2017
3 Mind-blowing Ways to Disrupt the Communications Status Quo
How can communicators can bring effective change to today’s media landscape? PR pro Camille Sheehan discusses 3 mind-blowing disruption tactics she learned from SXSW 2017.
Mar 21, 2017
Infographic: Key 2016 Events That Shaped the Media Industry
The Cision 2017 State of the Media timeline infographic includes some of the major events and announcements that shaped the current state of the media.
Mar 20, 2017
Cision Moves to Accelerate Pace of Innovation
This morning, we announced that in order to accelerate our pace of innovation, we intend to become a publicly listed company. We intend to do so via a combination with Capitol Acquisition Corp. III. Read more for all the details!
