Featured
Apr 24, 2017
Meeting the Needs of a Diverse Client Base
PR agencies work with clients presenting a wide range of needs. Learn how one boutique agency used Cision to help improve workflow efficiencies and offer inspiration to communicators everywhere.
Apr 21, 2017
5 Tips to Nurture Your Brand Fanatics
Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.
Apr 21, 2017
Your 10-K is Coveted (and Comprehensive) Content
After the organized chaos of 2017’s first “Earnings Season,” we are all immediately thrust into what was once called “Annual Report” season. […]
Apr 21, 2017
Behind the Headlines with Tim Race
This week, I sat down with Tim to discuss his transition from journalism to PR, using the full array of media platforms to help clients tell stories, and building your personal brand to work your way up.
Apr 20, 2017
Benefits, Not Features: 3 Writing Tips to Appeal to Your Audience
Why no one cares about your products' features and how to fix it.
Apr 18, 2017
Create a Content Hub that Drives PR Results
To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned. Here's how to do it.
Apr 17, 2017
Take Your Earnings Release to the Next Level
Every quarter, the earnings release raises the stakes for corporate communications professionals. Here's how to plot your course.
Apr 14, 2017
Behind the Headlines with Marian Salzman
This week, I got to speak with Marian Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career.
Apr 14, 2017
4 Ways PR Pros Can Better Target Media and Influencers
The best way to get your story the coverage it deserves is by targeting the right influencers. Here's how PR pros can pinpoint the right contacts.
Apr 14, 2017
Managing the Narrative: Investor Relations Officers and Corporate Disclosure
Academic whitepapers regarding investor relations tend to disappoint me. The lionshare I have read (or snoozed through) are invariably based […]
Apr 13, 2017
How Your News Release Can Help the Media Do Their Job
Companies have a story to tell, and the media needs to tell a story. Here's how to help the media tell a better story.
Apr 12, 2017
Top 10 U.S. Travel Bloggers on Twitter
This week we take a look at the Top 10 U.S. Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword.
Apr 11, 2017
New Research Provides Independent PR Firm Benchmarks
The Independent PR Survey checks the pulse on the current state of the PR business. Here's what public relations professionals had to say.
Apr 10, 2017
Why Brands Must Personalize the PR Experience
What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?
Apr 10, 2017
PR 101: How to Pitch Travel Journalists
How to pitch the always-on-the-move travel journalists? Follow these six tips.
