Featured
Jun 19, 2017
How Earned Media is Changing Your Marketing Strategy
As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind.
Jun 16, 2017
How to Effectively Communicate Your Rebrand
Rebranding is a delicate task for brands who have a loyal customer following. Using Cision's rebrand as a backdrop, here's how PR pros can tell their best rebranding story.
Jun 16, 2017
Financial CHOICE Act of 2017 Act Brings Change to Dodd-Frank Disclosure Requirements
While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House […]
Jun 15, 2017
Behind the Headlines with Yvonne Lorie
Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been […]
Jun 14, 2017
Improve Brand Storytelling by Making Your Audience the Main Character
When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands […]
Jun 13, 2017
3 Steps to Equip Your Company Blog for the Road Ahead
Without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers.
When you’re planning your next blog post’s road trip, think through a plan that will ensure your souped-up content makes a strong impression along the way.
Jun 12, 2017
Why Advertising Isn’t Dead
Recently, my colleague Bruce Kennedy wrote a wonderful piece, exploring discussions from the New York leg of the Cision World […]
Jun 9, 2017
Infographic: Tangible Information Remains a Driver of IR Website Traffic from Wall Street
With Question 4 of the 2017 Shareholder Communications 365 Study, we learned that only 20% of institutional investors visit your investor relations website […]
Jun 9, 2017
Behind the Headlines with Jennifer McDermott
Just a few months ago, Jennifer McDermott joined finder.com, a personal finance comparison website, as the Communications Manager. She joined […]
Jun 8, 2017
Four Ways to Streamline the Pitching Process
Pitching is an integral part of the PR process as media are driven to pursue them. Avoid sacrificing quality by being prepared with these tips for streamlining the pitching process.
Jun 7, 2017
It’s Time for PR to Stand up and be Counted
During a panel Q&A session at the London leg of the Cision World Tour, experts explained that PR professionals now have the opportunity to demonstrate the impact their work has on a company’s business objectives.
Jun 7, 2017
How to Boost Your Reputation on Google
Guest blogging on high-ranking sites, engaging with influencers, and being covered in the media can be a game-changer for your Google footprint. Here's how to raise up your status.
Jun 6, 2017
Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can't Afford to Ignore.
Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it.
Jun 5, 2017
Guiding Customers from Inspiration to Action
We looked at a few simple & creative ways brands can create experiences that move people from inspiration to action.
Jun 2, 2017
Behind the Headlines with Suki Mulberg Altamirano
Suki Mulberg Altamirano and I sat down to discuss how to create a successful agency from the ground up and the importance of identifying your end goal.
