Best Practices
Aug 7, 2013
Build Brand Loyalty With Confidence
Remember the backlash around the naming of the iPad in 2010? Probably not so much. Apple simply waited for it to blow over while selling millions.
Aug 6, 2013
How to Use Facebook Photo Comments for your Brand
Recently, Facebook quietly snuck in a cool new feature – photo comments. If you haven’t noticed yet, it’s the photo […]
Aug 6, 2013
Brand Evangelists [VIDEO]
Word of mouth now creates trust in brands more effectively than any other marketing method. Brands with evangelical supporters develop third party validation and become trusted sources.
Aug 5, 2013
Recognize the impact of the search engine in September on Google’s birthday
When: Sept. 4 What: Chromecast and Glass have taken the spotlight recently, but when people hear Google they still think […]
Aug 5, 2013
5 Ways Big Data Improves Customer Retention
A lot has been said about Big Data’s potential to affect the way marketing is done. One question that hasn’t […]
Aug 5, 2013
Interns Discover Airport Marketing Opportunities Through Social Signals
Visible recently supported the summer internship program of one its investors, Centurion Holdings. The summer internship program provides participants the […]
Aug 5, 2013
Vocus Helps an Architectural Photographer Go Global
Photographer Ellen Fisch used email and social media marketing but still struggled to get online visibility for her business. Then, she tried the Vocus Marketing Suite. Here's the full story.
Aug 5, 2013
Creative Marketing Campaigns To Inspire Your Efforts
The Pew Research Center’s Internet & American Life Project reported today that 72 percent of online adults use social networking […]
Aug 5, 2013
Be a Brand in Demand: Stacey Miller’s Advice for Marketers
Your personal brand is the X-factor that separates you from your competition and finds you new opportunities throughout your marketing career. These brand-building tips will help you become a brand in demand.
Aug 2, 2013
Protect the Social Shield
Every week some athlete embarrasses themselves on Twitter, negatively impacting their reputation, their team and their larger sport. It’s a problem many companies also contend with.
Aug 2, 2013
Why Your Company Needs to Exude Social Responsibility
What's the best way to communicate your CSR program and how will different customers react? A new report offers marketers some clues.
Aug 1, 2013
Leverage LinkedIn to Benefit Your Brand
An active brand presence on LinkedIn is important for every business—especially those serving the B2B market. In addition to your company […]
Aug 1, 2013
How to Write a News Release That Wins
PR expert Ardi Kolah has written more than 1,000 news releases in his PR career so far. Here are his top tips for creating a release that journalists and bloggers can't ignore.
Jul 31, 2013
Building the Press Release of the Future
The following post was contributed by You Mon Tsang, Senior Vice President, Product Management at Vocus, Inc. Last week, Barry […]
Jul 31, 2013
Building the Press Release of the Future
Has Google killed the news release with its new focus on excessive anchor text? Not at all, says Vocus SVP of Products You Mon Tsang. News releases are about news, not links.
