Best Practices
Jun 1, 2017
Measure PR Goals that Drive Real Business Results
If you want PR to be seen as a relevant, valuable partner in driving business results, you must start measuring your efforts in a meaningful way.
May 31, 2017
Brands, Here’s How to Captivate Consumers in the Age of Distraction
If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds? None of the above. The answer is a measly eight seconds — one second less than a goldfish’s.
May 24, 2017
Your Press Release is Your Story
A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it:
May 19, 2017
Here Are Four Times When It’s OK to Go Off Message
Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.
May 16, 2017
5 Ways to Reach New Audiences Through Tech Innovations
Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. Here's how to make the most of it.
May 15, 2017
What Your Press Release Analytics Are Really Telling You About Your PR
How to understand and make press release analytics work for you.
May 12, 2017
How Digital PR Pros Can Cope with Recent Google Search Updates
Be well-informed of the latest Google updates and use these actionable tips to improve your strategy.
May 10, 2017
How to Use Google Docs with WordPress, and Why It’s Awesome
WordPress.com for Google Docs is a new add-on that'll make your life a whole lot easier. Here's how you can use this tool for your website or blog.
May 9, 2017
How to Attract Top-Tier Guest Bloggers to Your Blog
Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?
May 3, 2017
How to Stop a Nightmare: Listen to Your Customers
Airline brand executives are moving toward a better customer experience. Here's how you can do the same.
May 2, 2017
Social Media and PR – Go Together Like Peanut Butter & Jelly
Combine social media and PR together like PB&J to explode your visibility. Here's how to do it.
Apr 27, 2017
Art and Science: The Three Pillars of Storytelling Mapped to Data
The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here's how to use both together to improve your storytelling.
Apr 26, 2017
Infographic: Journalists Want Brands to Provide Multimedia-Rich Content
Infographic: when PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.
Apr 25, 2017
How the Associated Press Fights Fake News on Facebook…and Everywhere Else
The AP is working to debunk misinformation on Facebook. Here's how they fight fake news.
Apr 21, 2017
5 Tips to Nurture Your Brand Fanatics
Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.