Best Practices

Measure PR Goals that Drive Real Business Results

If you want PR to be seen as a relevant, valuable partner in driving business results, you must start measuring your efforts in a meaningful way.

Brands, Here’s How to Captivate Consumers in the Age of Distraction

If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds? None of the above. The answer is a measly eight seconds — one second less than a goldfish’s.

Your Press Release is Your Story

A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it:

Here Are Four Times When It’s OK to Go Off Message

Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.

5 Ways to Reach New Audiences Through Tech Innovations

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. Here's how to make the most of it.

What Your Press Release Analytics Are Really Telling You About Your PR

How to understand and make press release analytics work for you.

How Digital PR Pros Can Cope with Recent Google Search Updates

Be well-informed of the latest Google updates and use these actionable tips to improve your strategy.

How to Use Google Docs with WordPress, and Why It’s Awesome

WordPress.com for Google Docs is a new add-on that'll make your life a whole lot easier. Here's how you can use this tool for your website or blog.

How to Attract Top-Tier Guest Bloggers to Your Blog

Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

How to Stop a Nightmare: Listen to Your Customers

Airline brand executives are moving toward a better customer experience. Here's how you can do the same.

Social Media and PR – Go Together Like Peanut Butter & Jelly

Combine social media and PR together like PB&J to explode your visibility. Here's how to do it.

Art and Science: The Three Pillars of Storytelling Mapped to Data

The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here's how to use both together to improve your storytelling.

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Infographic: when PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.

How the Associated Press Fights Fake News on Facebook…and Everywhere Else

The AP is working to debunk misinformation on Facebook. Here's how they fight fake news.

5 Tips to Nurture Your Brand Fanatics

Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.

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