Best Practices
Sep 1, 2016
4 Things We Can Learn from PR Practitioners in Africa
I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for […]
Aug 31, 2016
5 Ways to Ride the Social Journalism Trend
Today's journalists are more open than ever to connecting with PR sources via social media. Here are 5 tips to help you be that source.
Aug 30, 2016
Does Your Crisis Scenario Plan Need Some Love?
A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community […]
Aug 26, 2016
Pitching a Veteran Environmental Reporter: Tips from Jonathan H. Harsch
We sat down with seasoned journalist Jonathan Harsch to hear about his pitching preferences.
Aug 26, 2016
How to Score a 10 in the Email Marketing Games
Trends in email marketing may change as new technologies come on the scene, but best practices can never steer you wrong. Here are 4 best practices to help you win at email marketing.
Aug 25, 2016
Why Your Event Needs a Crisis Communications Plan
When hosting or participating in an event, you can't just hope for the best. You need to plan for the worst. Learn how to include crisis communications in your brand's event strategy.
Aug 23, 2016
2016 Global Social Journalism Study: How to Reach More Journalists on Social Media
Your social PR strategy must look beyond Twitter and Facebook. Cision's 2016 Global Social Journalism Study shows how to reach more journalists on social media.
Aug 19, 2016
Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit
Now is the time to begin pitching your holiday story. Inform your pitches by following these lead time and deadlines from some of the biggest lifestyle magazines and newspapers.
Aug 17, 2016
Creating, Distributing, & Amplifying Your Press Release
There’s far more to press releases than writing. Here are three components of a successful press release strategy: Creation, Distribution and Amplification.
Aug 15, 2016
Your Marketing Is Only As Strong As Its Weakest Link
While it's tempting to spend your marketing budget on your most successful tactic, today’s buyers exhibit a high degree of cross-channel behavior.
Aug 12, 2016
5 Foolproof Tips for Developing Winning Webinars
In a recent Content Marketing Institute study, more than half of marketers agreed that webinars/webcasts are one of the most […]
Aug 12, 2016
PR 101: Five Tips for Pitching USA Today
Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals.
Aug 10, 2016
5 Hacks to Faster Content Creation
Content is moving at the speed of light these days. It sometimes feels like all you do is create blog […]
Aug 8, 2016
How Easily Can Businesses Reach a Social Audience?
“(During the Ferguson, Missouri riots) Millions of tweets were apparently sent during this day where people were concentrating on […]
Aug 5, 2016
How Social Intelligence Can Benefit Any Brand
Does your brand monitor the media? Without the resulting insights, you won’t be able to fully understand your audiences. Learn how in this post!
