About
Anthony Hardman is a senior content editor for Cision. He has more than 10 years of combined experience in broadcast news, public relations, inbound and content marketing. Connect with him on Twitter: @ahardman or LinkedIn.
Contributors
Jan 11, 2018
Top 10 Marketing & Communications Posts of 2017
As we reflect on the previous year and continue to head into 2018, we've rounded up our top 10 posts from 2017 for your reading pleasure. Take a look at some of the posts Cision readers loved.
Dec 15, 2017
Welcome to The New Cision® Blog
You may have noticed that a few things have changed around here. Today, we launched the new optimized version of […]
Nov 27, 2017
Jay Baer Asks [VIDEO]: Is Earned Media and Influencer Attribution Reality or Wishful Thinking?
In this video, Baer looks at a problem that plagues the industry — earned media attribution.
Nov 20, 2017
Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?
In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.
Nov 13, 2017
Jay Baer Asks [VIDEO]: What Tools Do Communications Pros Need to Measure Their Efforts?
In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what's required to accurately measure earned media.
Nov 8, 2017
Jay Baer Asks [VIDEO]: Is Earned Media a Second-Class Marketing Citizen?
In this video, Baer tackles the issue of why earned media continually takes a backseat to paid and owned media. He also discusses why this is happening and hints at the solution. Jay Baer Asks — Is Earned Media a Second-Class Marketing Citizen?
Nov 1, 2017
Earned Media Rising Podcast With Linda Rutherford and Chris Kuechenmeister
In the second episode of Earned Media Rising, Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity.
Oct 16, 2017
Earned Media Rising Podcast With Cision CMO, Chris Lynch
Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.
Oct 11, 2017
Jay Baer Asks [VIDEO]: Are PR Professionals Still an Asset to Journalists?
In this video, Baer asks and answers the question — Are PR professionals still an asset to journalists?
Oct 9, 2017
The Opportunity for Communicators: Insights on Social Journalism
Cision, CMO, Chris Lynch discusses the Opportunity for Communicators: Insights on Social Journalism in a new video.
Oct 5, 2017
Jay Baer Asks [VIDEO]: Is Journalism About Building an Audience or Building a Community?
Jay Baer, founder of Convince & Convert and New York Times bestselling author asks and answers the question — Is Journalism About Building an Audience or Building a Community?
Oct 3, 2017
How to Use Social Media to Find PR-friendly Journalists
According to the recent Cision 2017 Global Social Journalism Study, three segments of journalists were particularly agreeable to working with PR professionals … and the three groups couldn’t be more dissimilar.
Sep 27, 2017
Jay Baer Asks [VIDEO]: Is Fake News Really a Thing?
In this video, Baer asks and answers the important question — Is Fake News Really a Thing?
Sep 18, 2017
Jay Baer Asks: Are Social Media And Journalism Linked?
In the first of a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the Cision 2017 Global Journalism Study. For this first video, Baer asks and answers the important question — Is social media and journalism linked?
Sep 12, 2017
Measuring the Value of Earned Media
Cision® recognizes that communication professionals need to know where earned media is most effective in order to leverage earned opportunities for better results.
