Contributors

About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.

Feb 12, 2013

Free Webinar: A Mobile Marketing Crash Course with Shel Holtz and Vocus

Mobile devices generate more than 1/3 of all web page views. Is your business missing out? Shel Holtz will help […]
Feb 11, 2013

Make the Most of Mobile Marketing

In 2012, the number of U.S. tablet users hit 70 million and smartphone users worldwide surpassed one billion. The pressure […]
Feb 7, 2013

Three Takeaways from Susan Young’s “Badass Social Media”

Susan Young is the author of the newly published The Badass Book of Social Media and Business Communication, which offers proven tips, techniques and insights about how social media works in business and marketing. Having followed Susan - named one of 75 Badass Women on Twitter - for many years, we jumped at the chance of a phone interview with her.
Feb 4, 2013

Visual Online Marketing: Are You Looking Good?

Images have never mattered more to marketers, brands, social media managers, and customers alike. Facebook now owns photo sharing app […]
Jan 30, 2013

Strengthen Your Strategy With a Split Test

We’ve all heard the old adage, “If at first you don’t succeed, try, try, try again.” It’s a nice sentiment, […]
Jan 29, 2013

Market Re-Search: Unlock Search’s Hidden Business Benefit!

Want to double the value of your search marketing? Discover how search provides access to the best market research available […]
Jan 26, 2013

How to Get Free Publicity

Online news releases are a great way to get the attention of the media and generate publicity. However, you should […]
Jan 24, 2013

Attend the Marketing and PR Conference of the Year, Free.

Every year our parent company, Vocus holds a marketing and PR conference chock-full of sessions from thought leaders like Peter […]
Jan 21, 2013

Four Ways to Boost Your Business with Local Search

A customer’s choice about whether to spend their dollars at your business often comes down to how easily they can […]
Jan 16, 2013

Create Loyal Customers With Two Words: Thank You.

Want to build lasting relationships with your customers and employees? Connect with them on a personal level. Garner goodwill by […]
Jan 14, 2013

Social Media in the New Year – Key Trends to Embrace and Ignore

The New Year is a time for resolutions and predictions. This is especially true when it comes to social media. […]
Jan 13, 2013

Three Do’s and Don’ts for Using Humor in Marketing

The key to building customer relationships and brand loyalty is meaningful interaction. But with so much marketing noise out there, […]
Jan 12, 2013

(Free Webinar Alert) Buying Signals: The Key to Social Media Sales

The hardest part of social media marketing is knowing who’s ready to buy – unless you can spot Buying Signals, […]
Jan 9, 2013

2013 Marketing Calendar: The Top 20 Holidays to Plan Ahead For

When planning your marketing, knowing what lies ahead is half the battle. To help your publicity and social media schedule really shine in 2013, here’s our list of the top 20 U.S. holidays to plan ahead for this year.
Jan 8, 2013

The Lost Art of Direct Mailing

Direct mail has been used for generations to advertise products and bring information from businesses to their loyal customers. In […]
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