Contributors

About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.

May 2, 2013

The New Rules of Email Marketing

Are your email campaigns not delivering results? Outdated “best practices” might be holding you back, says DJ Waldow, co-author of The […]
May 1, 2013

No Secrets, No Shortcuts with Seth Godin

The connection economy doesn’t respond well to industrialized, scalable, impersonal approaches. It demands a completely different approach to work: one […]
Apr 30, 2013

Earn Success with Todd Defren of SHIFT Communications

Earned media – publicity, social media buzz, rave reviews – is one of marketing’s most valuable assets, if you know […]
Apr 29, 2013

Think Like a News Editor for Content Marketing Success

Blogging and social media offer marketers the opportunity to publish their own content to attract customer attention, as well as […]
Apr 24, 2013

How to Optimize Your News for Different Social Networks

Don’t use a one-size-fits-all approach when sharing company news on social media. The different features and formats of each social […]
Apr 22, 2013

Three Ways to Attract Customers

Communicators rely on outbound or ‘push’ marketing strategies to generate sales leads. However, customers are inundated with countless advertising messages […]
Apr 19, 2013

Building a Brand Community? Cast a Wide Net.

Every company out there knows they need to build a brand community, says community management expert Sarah Robinson - but not everyone knows how to build a successful one. This piece of advice will help.
Apr 16, 2013

Baltimore Symphony Orchestra Turns Up The Volume With Vocus!

The Baltimore Symphony Orchestra uses Vocus PR software to promote more than 50 events every season and attract nearly 300,000 patrons annually. Here's the full story.
Apr 10, 2013

Turn Buzz Into Business!

Buzz doesn’t pay the bills. But it can lead to business acquisition. Do you know how to make buzz convert […]
Apr 8, 2013

5 Ways to Engage and Reward Loyal Customers

When devising new business growth strategies, consider the “80/20” rule. Often, 80 percent of revenue comes from just 20 percent […]
Apr 4, 2013

Publicize it! A Guide to Generating Buzz for Your Business

Third-party publicity validates your brand, establishes trust with customers, and gets your message out cost-effectively. However, to make your business […]
Apr 3, 2013

Do You Know How to Deal With Digital Drama?

Unhappy customers, competitors, disgruntled employees. Social media gives all of your haters a voice and the damage can be permanent. […]
Apr 2, 2013

Do Nice Brands Finish First?

The most effective social media marketing is free. Do small things that delight your customers, and you’ll create an army […]
Apr 1, 2013

Personal App-sistants: A Quick Guide for Marketers

Every marketer needs an assistant: someone who can handle the groundwork of reaching new customers while you concentrate on the […]
Mar 28, 2013

Free Webinar! Pinterest: Marketing’s New MVP

Did you know that Pinterest delivers more web referrals than Google+, LinkedIn and YouTube combined? Pin down your perfect strategy […]
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