Contributors

About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.

Jul 26, 2013

The New Twitter Analytics: Cheat Sheet

Always wanted quick, robust analytics for your Twitter presence? The platform just introduced Twitter Analytics. Here's how to read them and some tactical suggestions for how to use them.
Jul 24, 2013

Personal Branding: Self-Marketing for Marketers

A strong personal brand increases your own opportunities, as well as helping your organization's visibility and online presence. Have you started work on yours yet?
Jul 23, 2013

Brand Yourself Better – Free #VocusWebinar with Stacey Miller

Okay, this is pretty cool, and also very humbling – I’ve been asked to host my very own #vocuswebinar on […]
Jul 19, 2013

Four Social Media Metrics Worth Measuring

Whatever the goal of your social media marketing—awareness, engagement, web traffic, influence or share of voice—you need insightful metrics to […]
Jul 17, 2013

Get SMART with Social Media Measurement

One of the biggest obstacles to social media marketing success is a failing to effectively measure results. Overcome this challenge […]
Jul 8, 2013

Going SOLO: Tips for Social Local Marketing

Local marketing isn’t just about search. Customers also turn to social media to find out about nearby businesses. People trust […]
Jul 3, 2013

How To Drive More Engagement on Facebook

Engagement is key to Facebook marketing success. When fans engage with your page, it becomes visible to their larger networks. […]
Jul 1, 2013

Five Rules for Building Online Community

An active and engaged online community around your brand is essential for digital marketing success. Even if you’re not an […]
Jun 28, 2013

Content Unleashed: Free #VocusWebinar with Rohit Bhargava

Content, content, content. You need content for your news releases, your blogs, your website, your posts on social media…the content […]
Jun 27, 2013

Five Rules for Better Content Curation

Content curation is the practice of sharing third-party blogs, infographics, reports and more to enhance your own brand. Curation enables […]
May 22, 2013

Six Ways to Strengthen Your Story Pitch

Reporters and bloggers are inundated with news tips and story ideas every day. How can you make your news stand […]
May 14, 2013

How Arianna Huffington Conquered the News

All brands have milestones to conquer before they can take center stage and Demand Success speaker Arianna Huffington's Huffington Post was no exception. Here's how it happened, milestone by milestone.
May 13, 2013

Plan Ahead for Summer Marketing

Memorial Day is two weeks away. As the weather changes, your marketing should be changing, too. Here are three ways to […]
May 6, 2013

Optimize for Local Search on Mobile

Mobile is predicted to overtake PCs for local search by 2015. More people are relying on smartphones and tablets for […]
May 4, 2013

Vocus Adds Mad Woman to Demand13 Lineup

We’re thrilled to announce that actress Elisabeth Moss, who plays successful copywriter Peggy Olson on the AMC television show Mad […]
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