Contributors

About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.

Apr 15, 2014

Change the World and Strengthen Your Corporate Brand

Today’s consumers are more socially conscious. They choose brands that work to make the world a better place. Cause marketing goes […]
Apr 7, 2014

Attract New Customers With Stand Out Social Media

It’s no secret that social media is the perfect tool to connect, communicate and engage with customers. The real challenge […]
Apr 2, 2014

Social Photography: Are Photos Top Currency in Social PR?

It’s easy to understand why 55 million photos are posted to Instagram every day – pictures are inherently shareable and […]
Apr 1, 2014

35 Writing and Speaking Tips From Capitol Hill’s Best

The ability to communicate clearly is paramount to marketers and PR pros. Elevate your communications with 35 writing and speaking tips from veteran Capitol Hill speechwriters.
Mar 24, 2014

The Ears Have It: The Top Trend for Social Media in 2014

Social media didn’t always have the ear of top marketers, but things have changed. Customers now expect to connect and […]
Mar 17, 2014

Marketing Automation – Where PR and Marketing Collide

Within the past decade the public relations pro worked diligently and entirely separate from the marketing team. Today, that’s all […]
Mar 4, 2014

Three Guerilla Marketing Tips to Distinguish Your Brand

South by Southwest (SXSW) is just around the corner, and companies of all sizes are trying to capture the attention […]
Feb 24, 2014

3 PR Secrets From Brands That Consistently Win

The best communications come from a well-defined and developed brand strategy. For many companies, paying big-name, expensive agencies to build […]
Feb 11, 2014

Four Rules for Telling an Effective Video Story

Video content is a crucial part of your brand’s strategy. In addition to the search benefits (YouTube is the world’s […]
Feb 7, 2014

Snatch the Media Spotlight in a Social World

Social media and traditional media continue to converge, according to Vocus’ “State of the Media Report 2014”, giving marketing and […]
Feb 5, 2014

On the Go: Sprint to Mobile Marketing Success

Today’s fast-paced world is fueled by mobile device access. Your customers (and you!) are always connected and perpetually on the […]
Feb 3, 2014

Which Brands Will Medal at Sochi?

The Sochi Winter Olympics are right around the corner. Expect to see some of the best PR and marketing practitioners […]
Jan 27, 2014

Get Reads and Leads With Your Online Press Releases

Want to make your online news releases more powerful? From keyword questions to measuring success, PR pro Stacey Miller offers best practices for creating news releases that win.
Jan 22, 2014

Drive 2014 Revenue with these Three Content Tips

In 2014, marketing teams will spend $135 billion on digital marketing collateral, producing a combined volume of 73% more content […]
Jan 20, 2014

Integrating Native Advertising Into Your 2014 Marketing Strategy

Whether you aim to drum up brand awareness or increase inbound leads to drive more conversions, native advertising can play […]
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