Contributors

About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.

Aug 3, 2011

Media Coverage Made Simple

6 quick steps guided by magazine media relations expert Rebecca Bredholt, a veteran of our Vocus media research center. We […]
Aug 1, 2011

We love our clients!

Thought we’d take the time to share this quick and awesome video one of our clients shared with us yesterday […]
Jul 29, 2011

Links We Love: July 25-29th, 2011

Here are the best reads this week in PR, media relations and writing: 5) Email Press Release Optimization Circa 1999 […]
Jul 26, 2011

5 Puns to Try in Your Next Press Release

Press releases are a great way to share your news. But are you wondering why your reads aren’t as high […]
Jul 22, 2011

Links we Love: July 18-22, 2011

Busy this week? Don’t worry, we’ve got the top 5 reads of the week in PR, marketing and social media: […]
Jul 20, 2011

#PRWebchat w/ @mediachick76 on changes in media relations

It’s important to keep up with the state of the media and any changes that are taking place in newsrooms. […]
Jul 18, 2011

6 Reasons the Press Release is NOT Dead

Cheryl Lawson is the founder of Party Aficionado, a leading social marketing firm. Cheryl helps companies develop social marketing strategies […]
Jul 15, 2011

Links we Love: July 11-15, 2011

Here are our top 5 reads of the week in PR, marketing and social media: 5) The next five social […]
Jul 13, 2011

Summer PRWeb Picks: Pirates, Penguins and Extra Pickles.

We’ve got an eclectic mixture of news releases we love this month. From burgers to beds, though, each one of […]
Jul 13, 2011

6 Tips on Making the Most out of Marketing, Social Media and PR

  Marketing and PR are becoming more and more integrated with the prevalence of social media. How can you make […]
Jul 12, 2011

3 quick tips on getting reader attention

What catches our attention when it comes to press releases we love? Often times, we tweet cool client press releases […]
Jul 5, 2011

7 roles social media plays in marketing

Do you integrate social media with your marketing efforts? If not, here are seven tips on doing so via a […]
Jun 29, 2011

Eight Tips for Blogger Relationship Building by Email

Traditional media coverage is great. But what if you want to be more influential in the online realm where your audiences are increasingly getting their news and information? In addition to creating and sharing original online content, pitching bloggers may be right up your alley if you’re looking for coverage. However, you have to remember that the pitching field is different. Why? Because their hours are different, their topics are broader and their style of "reporting" isn't 'pure' reporting: it's a mix of news, reviews and opinion.
Jun 29, 2011

Lessons in social media brand reputation: observing athletes on Twitter

In terms of branding, Twitter is a great way to develop your brand and interact with customers. Negative reactions from […]
Jun 27, 2011

Cheat Sheet: How to Pitch a National Journalist Part 2 – TV Edition

Just one mention on a nationally syndicated television show can blow your company into the stratosphere – it can increase […]
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