Cision Software Chosen by Mile High United Way
CHICAGO, November 29, 2011 – Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced that Mile High United Way of Denver, Colorado, has chosen the award-winning Cision marketing and public relations software platform as its campaign management solution.
Mile High United Way serves Denver and four other counties in its metropolitan area. Founded in 1887 as the first “United Way” organization, it works with over 50,000 individual and 800 business donors, more than 100 non-profit partners and state and local government agencies to unite people, ideas and resources that advance the common good and drive positive change.
Mile High United Way selected Cision because it has changed the way it communicates with media, influencers, donors and its stakeholder communities.
“We’ve turned the corner in how we tell our story: we’ve moved from a traditional, one-way model to a much more interactive environment. Now we communicate using SEO [search-engine optimized] press releases, social media communications, and an entire social media team that monitors online conversations and engages with our communities,” said Robert Thompson, Director of Media Relations.
“But to do that, we needed a tool that only Cision can provide: one that monitors both social and traditional media, and helps us spot trends, connect with influencers and audiences, communicate our story, keep us on the same page, and clearly show the ROI from our activities. Cision wraps all those activities up with a nice little bow: the Cision Media Database; social media, online media and print media monitoring; SEO and web distribution; and basic analytics,” he said.
“Mile High United Way is communicating with media, digital influencers and constituents in new and exciting ways. Cision gives the Mile High team the software, information and tools that lets them do that with maximum efficiency,” said Peter Granat, President and Chief Operating Officer of Cision North America.
Winner of a CODiE Award for 2011’s Best Marketing/PR Solution from the Software and Information Industry Association (SIIA), CisionPoint has been adopted by nearly 30,000 users in over 20 countries since its launch in October 2007. It is available in eight languages, and used by 49 out of the top 50 PR agencies, corporations, nonprofits, universities and solo practitioners. CisionPoint also has won a CODiE Award for Best Online News Service and received the Product Development of the Year award for 2010 from the Data Publishers Association (DPA) in the UK.
Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.