Bushnell Outdoor Products Selects Cision PR and Marketing Software
Award-Winning CisionPoint Chosen for Superior Media Database and Ease of Use
CHICAGO, – Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced that Bushnell Outdoor Products, an industry leader in sports optics and outdoor accessories, has adopted the award-winning CisionPoint PR and marketing software platform.
Bushnell Outdoor Products makes and markets high-performance sports, recreation and outdoor optics – binoculars, range finders, scopes, global positioning systems and trail cameras – under multiple brands. The company’s public relations manager, Paul Arnhold, is responsible for ten brands and is the only full-time person in his department.
“I needed a media database that let me hit the ground running, become familiar with all of our key media and influencers, and complement the efforts of our PR agencies. We evaluated several leading PR software solutions, and Cision has the most robust database of influencers and editorial calendars for our industry,” Mr. Arnhold said.
Bushnell Outdoor Products’ diverse customer base – sporting and outdoor enthusiasts ranging from birdwatchers to hikers to hunters – is influenced by a broad range of vertical outlets.
“Our Cision trial showed both how easy it is to use and how complete and deep the Cision database is. We discovered several new outlets that we quickly added to our key contact list during the trial, and we’ve been able to uncover editorial opportunities that weren’t previously on our radar. Today’s media environment is constantly changing and it’s great to partner with Cision, which is so committed to thorough, updated research,” Mr. Arnhold added.
“By integrating a world-class media database with easy-to-use functions that manage workflow, connect with influencers, monitor earned media and analyze results, Cision enables smaller PR departments managing multiple brands to be highly productive and more effective,” said Peter Granat, President and Chief Operating Officer of Cision North America.
Winner of a CODiE Award for 2011’s Best Marketing/PR Solution from the Software and Information Industry Association (SIIA), CisionPoint has been adopted by nearly 30,000 users in over 20 countries since its launch in October 2007. CisionPoint is available in eight languages, and used by 49 out of the top 50 PR agencies, corporations, non-profits, universities and solo practitioners. CisionPoint also has won a CODiE Award for Best Online News Service and received the Product Development of the Year award for 2010 from the Data Publishers Association (DPA) in the UK.
Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.