To create content that gets noticed, focus on quality, not quantity, SVP of Digital Content Heidi Sullivan says. Watch below as she outlines important steps in gaining – and retaining – your audience’s attention.
For more insight, download 10 Tips to Creating Great Content and Tips for Optimizing Content.
What advice do you have? Share it below!
Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.
