In the lead up to April’s PR News’ PR Measurement Conference, the social discussion was relatively neutral and quiet. Once the first speaker stepped to the microphone, however, the online buzz began.
The one-day Washington D.C. event had 1,433 total social messages from 699 unique authors. What got the audience buzzing and where did the conversations occur?
With the help of our social media monitoring tools, Cision Program Manager Caitlin Jamali sifted through the data to find the answers. Here are some of Jeremy’s highlights:
Where did conversations take place?
When it comes to spreading and sharing news, is there a better platform than Twitter? PR Measurement Conference attendees didn’t think so. Twitter accounted for 96 percent of social mentions. A combination of discussion on blogs, Facebook and mainstream media accounted for the remaining four percent of discussion around the event.
Retweets alone contributed to a little over half of the conversation at 54 percent. Unsurprisingly, PRNews, one of the event’s sponsors, found their posts most commonly retweeted.
When did discussion peak?
Event buzz began a day before on April 19, quickly rose the day of the event, and slowed down just as quickly as it started, ending on April 21st.
Who got the most mentions?
Unsurprisingly, it was the speakers who inspired people to tap away on their preferred networks. They accounted for 70 percent of the event’s buzz and drove a significant amount of positive discussion. Attendees referenced “great talks” and “wonderful opportunities” while networking at the PR Measurement Conference.
Of the 20 speakers, who drove the most buzz? Luncheon keynote Michael Fertik, founder and CEO of Reputation.com, drove 17 percent of the conversation. Attendees really took to heart two quotes of Michael’s in particular.
Interesting: 1% of internet users create all of the content, 9% share content and 90% consume content! @michaelfertik #powerofPR @PRNews
— TRISH DOLL (@TrishDoll) May 3, 2015
.@MichaelFertik from @reputation_com reputation is bigger than brand #powerofPR pic.twitter.com/tJ0W4FcnPi
— Catherine Anderson (@cathmoore) April 20, 2015
Nipping at Michael’s heels, Cision’s VP of Insights, Michelle Vangel, accounted for 16 percent of the buzz. Katie Paine, the founder and CEO of Paine Publishing LLC, came in third, driving 10 percent of the conversation.
Other most mentioned speakers include Jeni Chapman, Dave Hebert, Johna Burke, Danielle Brigida and Monique Terrell.
