Jan 29, 2018
When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. When PR managers compete for budget, resources and recognition for their earned media activity against colleagues representing paid and owned media — the field is slanted against PR.
Jan 15, 2018
As marketing budgets grow, much focus has been on digital marketing for owned and paid media. But as consumers become fatigued with advertising and brands discover massive areas of waste in their spend, the time is ripe for communications teams to expand marketing's focus on earned media.
Dec 21, 2017
Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned.
Nov 27, 2017
In this video, Baer looks at a problem that plagues the industry — earned media attribution.
Nov 7, 2017
For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications.
Oct 31, 2017
Werewolves, vampires, ghosts and goblins all have one thing in common — they are fantasies and when brought into the light of day most of them will turn to dust.
Oct 30, 2017
While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.
Oct 18, 2017
Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.
Aug 8, 2017
It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which campaign is worth running again?” or “Which channel is driving the most results?” doesn’t have to resort to “we think” or “it looks like” to provide analysis on the effectiveness of a given campaign.
Aug 7, 2017
In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward.
Dec 15, 2016
Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. For the questions we couldn't get to during the live Q&A, Steve was kind of enough to answer them for attendees!
Sep 22, 2016
Peter Shafer, partner at Brunswick Group, discusses how brands can stand out from the crowd by engaging their audience in an active dialogue.
Sep 14, 2016
Learn how AMEC's new Integrated Evaluation Framework can offer your communications strategy a clear, focused process to quantify impact.
Jul 22, 2016
PR has evolved over the years, so it comes as no surprise the way we report about the success of […]
Jul 7, 2016
People are talking about your brand, but do you know what they're saying? Find out what you should monitor to uncover how they actually feel about your brand!