PR measurement

How to Measure The True Value of PR

When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. When PR managers compete for budget, resources and recognition for their earned media activity against colleagues representing paid and owned media — the field is slanted against PR.

The Rise of Earned Media + What You Need to Know

As marketing budgets grow, much focus has been on digital marketing for owned and paid media. But as consumers become fatigued with advertising and brands discover massive areas of waste in their spend, the time is ripe for communications teams to expand marketing's focus on earned media.

Are You Accurately Measuring the ROI of Your PR Strategy?

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned.

Jay Baer Asks [VIDEO]: Is Earned Media and Influencer Attribution Reality or Wishful Thinking?

In this video, Baer looks at a problem that plagues the industry — earned media attribution.

How Cision® Impact Measures Earned Media

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications.

PR Attribution Has No Silver Bullet

Werewolves, vampires, ghosts and goblins all have one thing in common — they are fantasies and when brought into the light of day most of them will turn to dust.

Why We Need a New Way to Measure Earned Media

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.

Bringing PR Measurement Into the Digital Era

Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.

PR Measurement’s Secret Weapon Integrated UTMs

It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which campaign is worth running again?” or “Which channel is driving the most results?” doesn’t have to resort to “we think” or “it looks like” to provide analysis on the effectiveness of a given campaign.

Video: The Future of PR Measurement With Kevin Akeroyd

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward.

Q&A with Steve Cox, VP of PR at Sodexo

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. For the questions we couldn't get to during the live Q&A, Steve was kind of enough to answer them for attendees!

Behind the Headlines With Peter Shafer

Peter Shafer, partner at Brunswick Group, discusses how brands can stand out from the crowd by engaging their audience in an active dialogue.

Prove Your Communications’ Value With AMEC’s Integrated Evaluation Framework [Webinar]

Learn how AMEC's new Integrated Evaluation Framework can offer your communications strategy a clear, focused process to quantify impact.

4 Ways to Leverage Google Analytics for PR Measurement

PR has evolved over the years, so it comes as no surprise the way we report about the success of […]

3 Ways to Measure Brand Sentiment Effectively

People are talking about your brand, but do you know what they're saying? Find out what you should monitor to uncover how they actually feel about your brand!

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