PR measurement
Jun 2, 2016
5 Reasons to Focus on Behavioral Data, Not Just Demographics
Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Communication professionals and influencers spoke about what data […]
May 24, 2016
3 Areas to Measure to Establish Thought Leadership
Your audience is skeptical of your brand. They want to know that you are honest, trustworthy and reliable before they […]
May 17, 2016
3 Tips for Building a Measurement Strategy
Today, consumers make an average of six to eight touches before they make a purchase. But do you know which […]
May 16, 2016
3 Ways Measurement Helps Brands Win Audiences
Your brand is not the only one targeting your audience. You’re going up against your competitors, their internal thought leaders […]
May 12, 2016
Are You Confident About Your PR ROI?
With game-changing technology, practically innumerable communication platforms and reams of data, communication professionals have everything they need to make their […]
May 10, 2016
Can You Measure ROI To The Dollar?
With so much new technology at their fingertips, marketers can reach audiences in ways past generations never dreamt of doing. […]
Apr 28, 2016
Are You Making PR Measurement Mistakes?
The C-Suite expects every department to report its ROI, including public relations. Can you provide what your executives are looking […]
May 7, 2015
Who Earned the Most Buzz at PR News’ PR Measurement Conference?
In the lead up to April’s PR News’ PR Measurement Conference, the social discussion was relatively neutral and quiet. Once […]
Jul 21, 2014
Measure Your PR Campaigns and Drive Bottom Line Results
Do you measure your PR efforts? If not, you're missing out on the ability to analyze and optimize. Follow these six steps to easily measure your PR efforts and show how valuable your work is to decision makers.
Jun 26, 2014
How to Measure Your PR in 7 Steps
PR pros face scrutiny to show how their efforts impact the bottom line. But how can you determine the impact of increased engagement and exposure? Start measuring PR by following these seven steps.
May 7, 2014
In PR, the objectives may not have changed, but the metrics have
PR, at its core, has always been about telling a brand or an organization’s story while gaining awareness and improving […]
Apr 25, 2014
The Keys to Measuring PR: A Q&A With Shonali Burke
The PR industry has always tried to measure results, but for too long it has measured the wrong things. Get tips for properly measuring your PR from Demand Success speaker Shonali Burke.
Apr 15, 2014
Do Your PR Metrics Lie to You?
Despite hipster protestations, country music has become increasingly popular in recent years. While some might credit Taylor Swift (Jake Gyllenhaal […]
Oct 11, 2012
PR Measurement: What’s the Difference Between Goals and Objectives?
What is the difference between goals and objectives? The issue causes nearly as much confusion in PR circles as the difference between strategy and tactics, but the distinction is critical in understanding the results of PR campaigns.
Oct 6, 2011
Are Likes and retweets more useful for PR measurement than traditional Web analytics?
Have you ever posted a Facebook update or tweet that you thought was sure to attract a bunch of Likes […]
