Next Tuesday, April 8th, Ian Michiels, Principal and Managing Director at Gleanster Research, will be joining Visible for a webcast surrounding how to improve product launches using social media data. Product and service launches are often the biggest marketing event of the year, and it’s important to know how to use past and current data for acting and reacting successfully when it comes to such a big event. Michiels writes on the Gleanster blog about the topic:
“Looking at the top three most common uses of social media, seventy-one percent (71%) of marketers use social media for brand awareness, 69% for brand monitoring, and 52% for product launches. The fact that product launches topped the top three list wasn’t all that surprising. It turns out social is actually a widely utilized channel for communicating and launching products; but relative to the total investment in the launch social efforts are a drop in the bucket. According to respondents to the Q4 2013 Social Listening survey, 8 out of 10 marketers had used social media to promote and launch new products and services. But these efforts are largely limited to two main activities: brand promotion and social listening. With so much money, time, and effort leading up to a launch, social media can and should be used for more strategic activities.”
