ian michiels

Using social media data to improve a service or product launch

How much does it cost to launch a new product or service? Marketing expenditures alone can run into the millions […]

Ready, Set, Launch – Using Social Media to Improve Product & Service Launches

Next Tuesday, April 8th, Ian Michiels, Principal and Managing Director at Gleanster Research, will be joining Visible for a webcast […]

Social media analysis: What are the key skills?

In a recent webcast on small data and the importance of social media (Get Big Data Value From Social Media), […]