PRWeb content marketing matrixThere are many types of content that businesses can use for content marketing. Which types are best for promoting your small business could vary depending on the products or services offered and the consumers targeted.

PRWeb has created this matrix to show how different types of content can appeal to different consumers and offers facts or suggestions about each. The top shows the the different types of content, while the bottom explains how those pieces of content can be used.

small-business-content-marketing-infographic-PRWeb

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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<a href=”http://www.bloggingprweb.com/infographic-content-marketing-matrix-small-businesses”><img title=”Small Business Content Marketing – Infographic” src=”http://www.bloggingprweb.com/wp-content/uploads/2012/10/small-business-content-marketing.jpg” alt=”Small Business Content Marketing” width=”1200″ height=”3124″ /></a>
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About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.