video
Dec 8, 2017
Navigating the Video Content Jungle
This video takes the viewer on a journey where they’re confronted by five essential video types every marketer should be considering as they compete for attention in a crowded marketplace.
Apr 26, 2017
Infographic: Journalists Want Brands to Provide Multimedia-Rich Content
Infographic: when PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.
Nov 6, 2015
Video Content Trends for Media and PR Professionals
Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing […]
Sep 15, 2015
The ‘Diet Coke & Mentos’ Mastermind Reveals 4 Keys to Viral Videos
Video will help your brand's content stand out, but is there anything you can do to create a viral smash? Take lessons from the man behind the Mentos and Diet Coke phenomenon.
Aug 19, 2015
5 Tips to Reel Viewers in With Streaming Video
Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be […]
May 1, 2015
The 5 Basic Steps to Using Video for PR
Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video […]
Apr 21, 2015
Branded Video Is Trending. Here’s What PR Pros Need to Know.
Wrap your mind around this. Google receives 4 million search queries per minute, about twice the number it received in […]
Mar 31, 2015
Master Multimedia Storytelling With a Free E-Book!
To truly make an impact with your story, you need more than just words. Electronic media has made it necessary […]
Feb 18, 2015
Viralheat presents – 5 Places to Look for Social ROI in 2015
On February 17, we hosted a short yet powerful webinar highlighting “5 places to look for Social ROI” in 2015. During […]
Jan 12, 2015
Viralheat Webinar featuring Forrester: How “Data In, Data Out” Will Revolutionize Social Marketing
Viralheat featuring Forrester Research: Social Relationship Platforms aren’t solving marketers’ problems. Marketers struggle with social relationship marketing because they: can’t […]
Nov 19, 2014
Infographic: The Social Video Starter Guide for PR Pros
This article and infographic are a guest post by Ivan Serrano, a web journalist and infographic specialist in San Francisco. […]
Sep 30, 2014
The One Trend Social Media Experts Avoid
There are many trends in media, many of which revolve around social media and the incredible amount of data it creates. But social media marketing blogs are not informing their publics about the one trend they cannot afford to miss: The incredible power video holds on the marketplace.
Apr 22, 2014
The Complete Integration of Social and Media Relations?
Has the integration between traditional reporters and social media channels become complete? Several Washington, DC broadcasters say yes. Here's what that means for your media relations.
Feb 11, 2014
Four Rules for Telling an Effective Video Story
Video content is a crucial part of your brand’s strategy. In addition to the search benefits (YouTube is the world’s […]
Mar 20, 2013
Four Steps to Optimize Your Marketing Videos
If you’ve used our online news release distribution service before, you know that you can embed YouTube videos right into […]