press release
Dec 1, 2017
7 Examples of Successful Press Release Boilerplates
Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss.
Nov 16, 2017
Five Easy SEO Tricks to Improve Your Next Press Release
Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications.
May 24, 2017
Your Press Release is Your Story
A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it:
May 15, 2017
What Your Press Release Analytics Are Really Telling You About Your PR
How to understand and make press release analytics work for you.
Apr 26, 2017
Infographic: Journalists Want Brands to Provide Multimedia-Rich Content
Infographic: when PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.
Apr 25, 2017
How the Associated Press Fights Fake News on Facebook…and Everywhere Else
The AP is working to debunk misinformation on Facebook. Here's how they fight fake news.
Apr 17, 2017
Take Your Earnings Release to the Next Level
Every quarter, the earnings release raises the stakes for corporate communications professionals. Here's how to plot your course.
May 11, 2016
5 Mistakes Newbies Make With Their Press Releases
If you’re new to marketing your business and have heard that press releases are the bee’s knees, keep reading. There […]
Dec 8, 2015
3 Press Release Headline Examples That Put People to Sleep
Look, man, if writing press release headlines was easy, everyone would do it. It takes effort to get a reader’s […]
Nov 5, 2015
4 Ways Your Press Release is Missing the Mark
Annoyed that nobody read your press release and that journalists don’t give a hoot? Before you start pointing the finger at […]
Sep 26, 2015
5 Mistakes to Avoid When Writing a Press Release
PR professionals have seen their go-to tools and tactics change, especially over the past few years. Gone are the days […]
Sep 24, 2015
Back to PR Basics: The Press Release
The press release in public relations is a titan, a bulwark, a cornerstone—even today, in the digital age. The release […]
Sep 17, 2015
Free White Paper! How Strong Is Your PR Foundation?
Technologies will always change, but basic PR skills remain constant. Strengthen your foundation, refresh on industry best practices and drive results with Cision's new PR Starter Kit!
Sep 16, 2015
4 PR Myths Every Business Needs to Know Ain’t True
It’s a shame what people believe about public relations simply because of myths that are perpetuated by others. Don’t be […]
Aug 20, 2015
5 Questions You Need to Answer Before Publishing a Press Release
As you walk through the steps of publishing a press release through an online distribution platform, you’re going to need […]
