The Best Multimedia Content Guide for PR Success Download Your Copy
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Previously in The Power of an Optimized Press Release infographic, we discussed in general terms how incorporating search engine optimization can be beneficial for press releases. In The Power of an Optimized Press Release: PRWeb’s Story, we show you how press release optimization helped raised the visibility of our own press releases.

Also important to note: the newsworthiness of a press release. Hopefully you’re carefully evaluating the value of your news release to your audience. If your release doesn’t explain in clear writing how it benefits your readers, you’re already missing the mark. The summary line in the 2006 and 2007 releases lack this, while the releases from 2011 hook the reader with why it’s important to them.

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The Power of an Optimized Press Release - PRWeb

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About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.

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