Online press releases have marathon-ready legs when it comes to reaching the far corners of the internet. Incorporating the right elements can especially increase the visibility and the reach of your news. Take it from this infographic that illustrates all the stops a news release takes on its online journey:
I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.
Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.
I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.
