Many industries have begun to recognize the importance of an effective social strategy to stay competitive, and the pharmaceutical industry is no exception. Beginning on Monday, May 2 the Advanced Research Institute will present its annual Social Media for Pharma conference in Princeton, NJ. Over 20 companies will be speaking at the event about planning for effective development, execution, and evaluation of Web 2.0 strategies.
The conference provides a forum for pharmaceutical professionals to share experiences and successes in the social media realm. In addition to the wide range of speakers, the event provides a number of opportunities such as networking lunches and unique workshop sessions covering topics such as:
- How to strengthen your brand through social media measurement, monitoring and analysis
- How to integrate mobile strategies into your overall marketing mix
- Strategies for blending traditional and social channels for an effective communications platform
- Customer benefits derived from social media engagement
Visible is exhibiting at the conference on May 3-4 and Greg Singh will be there to meet marketing and communications professionals in the industry and discuss these topics. As always we will be available on Twitter @Visible_Tech if you’re attending the event and would like to share some of your experiences. We hope to meet you at this event!
