brand
Oct 19, 2017
How to Create a Keyword Library for Your Brand
More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.
Jun 20, 2017
Cision Unveils New Brand
VP Nick Bell explains how he refocused the brand image to better reflect Cision's vision, which is to elevate the art, science and impact of the communications profession.
Apr 21, 2017
5 Tips to Nurture Your Brand Fanatics
Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.
Jul 28, 2014
How to Manage Your Online Reputation
Managing brand reputation, especially in today’s digital age, can be challenging. Everyone from the media to business partners and consumers […]
Mar 4, 2014
Branding Rule: Explore Co-Branding Opportunities
Want more brand advocates? Practice co-branding by giving customers a meaningful role in how your brand communicates and brings product to market, says Todd Defren of SHIFT Communications.
Mar 3, 2014
Branding Rule: Narrow Your Focus
The biggest problem facing businesses? Lacking a narrow focus. When a brand disseminates too many messages, it dilutes the brand and confuses their audience, says Laura Ries.
Mar 2, 2014
Branding Rule: Transform But Maintain Trust
Brand value is your north star. As your business evolves, keep in mind why customers have built relationships with you. This will ensure that you don't divert too far from the brand you were.
Mar 1, 2014
Branding Rule: Customers Are Not Numerical Targets
Metrics are important, but not everything comes down to numbers. Ellis Pines suggests building a brand story by recognizing your target audience's humanity and appealing to their aspirations and dreams.
Feb 25, 2014
Branding Rule: Mix Results With Character Values
How do you define your brand? Selma Bouhl and Seth Spiro of The American Red Cross say that your brand has to be rooted in your values and "reason for being."
Feb 21, 2014
Branding Rule: Love Your Customer
Need help building your brand? Listen to your customer not as an anthropologist but as a trusted friend. Eric Duehring's branding rule will help you understand customers holistically.
Feb 17, 2014
Speak Up! The Keys to Finding Your Brand Voice
When it comes to connecting with customers, it's not just what you say but how you say it. Before distributing content, find the keys to creating a compelling brand voice.
Aug 21, 2013
Webcast: Secrets to Overcoming Negative Brand Perceptions
Join us on August 28, 2013 to hear our Director of Research and Analytics share how social media analytics can help […]
Jul 30, 2013
Building a Brand That Drives Passion – What Marketers Need to Know (#Infographic)
Most marketers would agree that brand advocacy programs are a good idea. The ultimate challenge is finding and nurturing customers […]
Jul 23, 2013
Royal Baby Arrives, Finally
The world, and the media camped out in front of London’s St. Mary’s hospital, has been waiting for months for the arrival […]
Jun 24, 2013
Beyond Listening – 4 Ways to Scale Social Data Across the Enterprise
If you’re actively harnessing social listening platforms to deliver insights to your marketing and customer service organizations, congratulations! These two use […]
