social media strategy

How to Use Social Selling to Build a Positive Brand Message

Social selling is a special art that brings the community of social media to online brands to help build customer […]

3 Ways to Clean Up Your Social Media Strategy

Is your brand due for a little end-of-year straightening up? Follow these three tips to prepare your social media strategy for the year ahead.

3 Keys to Building a Strong Enterprise-Level Social Strategy

To be effective on social media, your organization needs help from all departments. Find out how you can make everyone work together for social success!

How Statistics Can Improve Your Social Media Strategy

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” […]

5 PR Books to Get on Your Radar Now

Cozy, lazy weather is just around the corner and as the leaves start to turn, there’s no better time to […]

CisionScoop | Rachel Swalin Joins Reader’s Digest

Rachel Swalin has joined Reader’s Digest as the associate producer of content marketing. She previously worked as an editorial assistant at, […]

Social media strategies for 2014

Well, it is that time of year again. Everyone is making predictions about 2014 – specifically, about the key social […]

A Social Media Strategy to Keep You Sane

If you’re a new social media manager or have recently acquired social duties as part of your role, you know […]

PR News Roundup 7/20/12: 5 PR Blog posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]

PR News Roundup 2/17/12: 5 PR Blog posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]

Top Media Outlets Discuss Pinterest Strategy

It’s no secret that Pinterest is popular. Back in October, I wrote an article for CisionNavigator which discussed the site […]

The Nine Qualities of a Great PR Pro

Not all PR Pros are created equal. Many people claim to be great at PR, but not everyone truly is. Genuinely talented PR pros have a few specific qualities that the average pro doesn’t. They know what stories to pitch, their press releases are top notch and they have media connections to spare. Read on to learn about some of the characteristics that can make the difference between a PR rep and a PR pro.

5 Tips to get started in social media for your business

As social media matures, more businesses are looking to social networks as a way to engage with and understand their […]

Social Media Strategy 101 From a Very “Likeable” Person

Strategy can be a scary word to small businesses–especially social media strategy. What platforms should you be on? Where should […]

The Digital Personal Branding and Reputation Management Gold Rush: Staking Your Claim!

This post was written by Kevin McFall, Vice President of Global Business Development for Cision. It’s the first in a two-part series about personal […]