social media monitoring
Jan 16, 2018
How to Boost PR Campaigns With Social Data
As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. Learn what influencers are saying about your brand on social.
Nov 21, 2017
How to Use Dynamic Listening to Reach New Customers
With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It's no longer just the mainstream media that needs to be taken into account.
Nov 21, 2016
How to Influence People Effectively With Social Media
How does influence occur on social media? Find out why bonding and bridging social capital may be the key to effectively influence prospects with social media.
Nov 9, 2016
Twitter Engagement Actually Translates into Votes
If you are running for office and no one is tweeting about it, you are likely going to lose your election. At least that’s what last night’s election has shown.
Oct 25, 2016
How To Monitor Social Media Like a Boss
Are you missing out on opportunities because you're not taking full advantage of social media monitoring's abilities? Here are 5 ways to remedy the situation.
Jun 23, 2016
Baseball, Beers and Statistics: Cubs vs. Cardinals
Do you know a Chicago Cubs or St. Louis Cardinals fan? Check out what we found out about the fan personas of these baseball rivals after tracking Twitter.
Apr 27, 2016
Trump Rules the Media: Fact or Fiction?
With a few more wins, Donald Trump will be the Republican nominee. Last December we identified that Trump’s social mention […]
Jan 13, 2016
What Kept Social Buzzing During the State of the Union?
After seven years and countless political battles President Barack Obama still manages to turn out a crowd. Obama’s 2016 State […]
May 18, 2015
3 Things to Know About Social Listening (That No One Tells You)
Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. This […]
Apr 9, 2015
4 Steps to Acquiring High-Quality Social Leads
Social media has reached its adolescence. Though many companies have rushed into the social media space, many remain skeptical of […]
Apr 1, 2015
How Big Was the Buzz at Social Media Marketing World?
Social Media Marketing World ended March 27, and social networks are likely still panting in exhaustion after handling the surge […]
May 23, 2014
Measuring Communications with Social Media Data
All marketers are involved in communications at some level. It is the nature of our business – whether it means […]
May 23, 2014
Memorial Day: Getting Left Behind?
The Memorial Day weekend is a time of remembrance and perhaps of reflection, but it is also a time of […]
Mar 14, 2014
March Madness: The Search for the Golden Bracket
March has long been considered a time of great change and growth. March signals the coming of spring and, after […]
Mar 11, 2014
Monitoring and Measuring in Today’s Media Landscape
This post is by Information Retrieval Specialist Ann Feeney. Marketers, PR professionals and advocacy groups need to move beyond the traditional […]
