public relations
Aug 17, 2016
Creating, Distributing, & Amplifying Your Press Release
There’s far more to press releases than writing. Here are three components of a successful press release strategy: Creation, Distribution and Amplification.
Aug 16, 2016
Behind the Headlines with Erik Wheater
Moving around effectively in the media industry can be daunting. How can you become an asset to your next company […]
Aug 10, 2016
Attracting Attention In A Buyer’s Market
Last Wednesday, August 3, I attended BizBash’s Elevate Conference in Washington, DC. If you aren’t familiar with BizBash, it is […]
Aug 9, 2016
Behind the Headlines With Brandon Puttbrese
Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, […]
Aug 8, 2016
Cision’s Journey Continues: Thoughts From Our New CEO
As of August 8, Kevin Akeroyd is Chief Executive Officer at Cision. Learn more about his commitment to Cision’s exciting story and accelerated growth journey.
Aug 3, 2016
How to Power Your Own PR
While journalists certainly are an important component of the public relations equation, I feel like we’ve come to rely on […]
Aug 2, 2016
Behind the Headlines With Angie Mathews
The PR industry is constantly changing, with new technology, platforms and trends emerging every day. So how can your brand […]
Jul 28, 2016
Behind the Headlines With Fred Lake
Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. But how? Fred […]
Jul 27, 2016
Behind the Headlines With Monique LeNoir
If you can’t clearly illustrate how someone’s donation will make an impact, you won’t be able to convince them to […]
Jul 26, 2016
Behind the Headlines With David Landis
Your PR campaign won’t be successful if you’re only focused on one thing. You need a combination of media, including […]
Jul 20, 2016
Behind the Headlines With Rachel Madden Johnson
Your brand’s effectiveness depends on communicating its story in a way that resonates with audiences. But how do you know what will […]
Jul 20, 2016
Mid-Year Check-In: How Are Those Marketing Goals Coming?
Let me guess: in January, when the year was shiny and new, you were so excited to create New Year’s […]
Jul 19, 2016
Behind the Headlines With Lynda Fernandez
Technologies and platforms come and go, but one thing remains constant: the relationships you make. Lynda Fernandez, senior vice president […]
Jul 18, 2016
Brand Relevance Rests Squarely on Innovation
Even the hippest, most forward-looking companies face the specter of brand obsolescence eventually: generational attitudes evolve, social conventions change and […]
Jul 14, 2016
Behind the Headlines With Lauren Kaufman
The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss […]
