public relations
Jul 12, 2011
The Future of PR and Marketing: Part Three
The Internet is changing people’s buying patterns and it’s changing the role of PR and marketing, says Rick Rudman. Meanwhile, Vocus is working on what we can do to help. For us this means – listening to our customers, watching industry trends and developing software that will help our customers succeed. Read the final post of Rick’s three-part series on the future of PR and marketing here.
Jul 12, 2011
3 quick tips on getting reader attention
What catches our attention when it comes to press releases we love? Often times, we tweet cool client press releases […]
Jul 11, 2011
PR News Roundup 7/11/11: 5 PR Blog Posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web last week! Here’s […]
Jul 7, 2011
The Future of PR and Marketing: Part Two
Some people have proclaimed that PR is becoming a lot more like marketing. Actually, says Rick Rudman, it seems that marketing is becoming a lot more like PR. In fact, the marketing mix is already changing with more pull techniques - like content marketing - and organizations are shifting resources to help with this new marketing model. Read the second post of Rick’s three-part series on the future of PR and marketing here.
Jul 7, 2011
Blending paid, owned and earned media in today’s landscape
This post was written by Valerie Lopez, Director of Media Research for Cision US. Paid, owned, earned media isn’t a new […]
Jul 5, 2011
7 roles social media plays in marketing
Do you integrate social media with your marketing efforts? If not, here are seven tips on doing so via a […]
Jul 5, 2011
The Future of PR and Marketing: Part One
The Internet has had an impact on almost every aspect of business, says Rick Rudman, but perhaps nowhere is it more profound to our industry than in the area of prospect buying patterns. The buying process now takes place online, centered on research, references and trusted sources – which, for PR and marketing pros, is a huge opportunity. Read the first post of a three-part series by Rick on the future of PR and marketing taken from his speech at the 2011 Vocus Users Conference.
Jul 5, 2011
PR News Roundup 7/4/11: 5 PR Blog Posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web last week! I […]
Jun 30, 2011
5 Twitter Mistakes to Avoid
As more people are discovering the power of social networking and jumping on the Twitter bandwagon, the social media landscape […]
Jun 29, 2011
Eight Tips for Blogger Relationship Building by Email
Traditional media coverage is great. But what if you want to be more influential in the online realm where your audiences are increasingly getting their news and information? In addition to creating and sharing original online content, pitching bloggers may be right up your alley if you’re looking for coverage. However, you have to remember that the pitching field is different. Why? Because their hours are different, their topics are broader and their style of "reporting" isn't 'pure' reporting: it's a mix of news, reviews and opinion.
Jun 28, 2011
PRWeb Makes It Better: Our New, Free Online Visibility Tool Is here
Following yesterday’s tips on about promoting content socially (via people), we have a great tip for promoting your content and making it more visible via search engines.
The tip: let PRWeb make it better.
We’re not being cryptic here. PRWeb, our online news release service, just launched a new tool that will tell you, at the click of a button, whether your news release contains the right balance of keywords, links, multimedia and content to get found as much as possible on search engines. It's SEO made easy - and it's free to try.
Jun 27, 2011
Cheat Sheet: How to Pitch a National Journalist Part 2 – TV Edition
Just one mention on a nationally syndicated television show can blow your company into the stratosphere – it can increase […]
Jun 23, 2011
Vocus COO Bill Wagner: Thoughts from the Vocus Users Conference
In the wake of last week’s Users Conference, Vocus EVP and Chief Operating Officer Bill Wagner takes to the Vocus Blog to share his observations on the near-term future of social media, the similarities between PR 'storytelling' and great content marketing, and the tools that Vocus offers for success in both fields.
Jun 20, 2011
5 Blog Posts You May Have Missed: Weekly PR News Roundup 6/20/11
It’s Monday so that means it’s time for my weekly round-up of the best blog posts I have seen around […]
Jun 17, 2011
David Meerman Scott on Charlie Sheen and #Winning PR!
Bestselling author and marketing expert David Meerman Scott wowed the UC this morning with a unique perspective on the Charlie Sheen saga: how the actor became a master of content creation. By becoming a one-man self-publishing powerhouse via Twitter and UStream, David says, Sheen was able to control the language, content and direction of the story. From David's point of view, Sheen is case study in media mastery that should teach seasoned PR pros and marketers a thing or two (and a half). Here's more...
