public relations
Dec 22, 2016
Behind the Headlines With Caroline Michaud
In this interview, Vice President of Corporate Communications and Public Relations at PHG Consulting, Caroline Michaud says to be a successful communicator, intentional messaging matters. Caroline sat down with us to discuss travel and tourism brands, and how they must adapt as media changes.
Dec 15, 2016
Q&A with Steve Cox, VP of PR at Sodexo
Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. For the questions we couldn't get to during the live Q&A, Steve was kind of enough to answer them for attendees!
Dec 13, 2016
7 PR Mistakes to Avoid in 2017
If you want to get results from your PR efforts in 2017, it is absolutely essential to avoid the following mistakes -- most of these are based on research, and paying attention will surely yield positive results.
Dec 2, 2016
Behind the Headlines With Jen Dobrzelecki
Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. In this interview, Jen discusses how brands can get noticed by their audience and why they need to deliver on the promises they make.
Nov 30, 2016
Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds
The holy grail of tying earned media to conversions -- and thus showing marketing ROI -- is no longer a pipedream. It’s becoming a reality here at Cision, and we look forward to telling the world about the innovation happening here.
Nov 29, 2016
Applying the SWOT Analysis to a Shifting Industry
The greatest opportunity for PR is to take a step back and recognize where the world is heading, where consumer habits are heading and be the first to create the best relationships and solutions.
Nov 17, 2016
Behind the Headlines with ProPublica’s Dan Golden
ProPublica Senior Editor Dan Golden discusses the future of investigative journalism and the personality traits that best lend themselves to the profession.
Nov 11, 2016
Behind the Headlines With Crenshaw Communications’ Marijane Funess
Marijane Funess, the director of Crenshaw Communications, discusses how to uniquely position PR campaigns to gain the necessary traction.
Nov 3, 2016
Personal Versus Private in PR and Social Media
Reputations have been made and lost in a moment because something thought to be private went public. Here are tips to help navigate personal vs private matters.
Oct 27, 2016
Behind the Headlines With Nathan Friedman
Nathan Friedman, general manager of Citizen Relations, discusses why brands should always be on the lookout for new ways to innovate.
Oct 18, 2016
How to Come Up With Sound Bites for an Interview
Don’t spill your entire life story during an interview. You need a carefully constructed sound bite that sums up your mission in an easy-to-remember manner.
Sep 29, 2016
Behind the Headlines With Mark Olson
PR cannot exist in a silo. In order to be effective, your PR team needs to coordinate with digital, marketing […]
Sep 16, 2016
The Secret to Creating Shareable Stories
Is creating buzz for your business on your to-do list? If you don't mind putting in the work with these 4 tips, your brand's story can be seen and shared!
Sep 1, 2016
4 Things We Can Learn from PR Practitioners in Africa
I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for […]
Aug 18, 2016
Behind the Headlines With Imelda Suriato
Brands need to connect with their audiences through effective communication. But how will you send the right message if you […]
