public relations
Dec 10, 2013
Next Generation PR: Driving Innovation in a Social World
Register today for more public relations insight from Shonali Burke in our complimentary webinar How to Build an Integrated Communications Strategy […]
Dec 6, 2013
The Social Media Pitch: What Do Journalists Prefer?
In our 2013 Social Journalism Study, we surveyed 3,000 journalists in 11 countries to find out how they view and […]
Dec 3, 2013
How to Zero-In on Hyperlocal PR
This guest post is by Lynn Schwartz, president and co-founder of Newsmaker Group. She can be found on Twitter and […]
Nov 21, 2013
Editorial Calendars: Tools & Tips to Plan Your Media Campaigns
With the growing popularity of content marketing, editorial calendars are becoming an oft-used term in the PR and marketing industries. […]
Nov 12, 2013
How to Find a Great PR Hire
This is a guest post by Holly Regan, managing editor of Software Advice. Many companies are building in-house teams of […]
Nov 5, 2013
Public Relations Industry: Tools for Maximizing your Impact
The scope of a public relations department is vast – relationship building, media placement, social media, events, content marketing – […]
Oct 21, 2013
Four Ways to Ditch the Traditional PR Pitch
Journalists are bombarded with pitch emails every day. To earn coverage across important industry publications, you need creative ways to […]
Oct 21, 2013
3 Examples of Integrated PR Campaigns
Cross-channel integration is a task we hear about often but many still struggle to put into action. We found three […]
Oct 10, 2013
How to Build a PR and Social Strategy for a Startup
This guest post is by Mischaela Elkins, social media specialist at Cision. Startup life can be exhilarating. The suspense, the […]
Oct 8, 2013
Journalism: A Day in the Life of a Journalist
Our Behind the Story series took us to three major cities in the United States – New York; Washington, D.C.; […]
Oct 7, 2013
Our Google Glass Demo Gave Us These Ideas for Marketers
We got to try Google Glass hands-on at the Vocus HQ. Verdict: wow! The experience inspired us with these ideas on how marketers could use the new technology.
Oct 3, 2013
Why Content Marketing Is Evolving PR & How to Evolve with It
The evolution of content is triggering a need for content marketing strategies that will utilize the resources readily available to PR professionals.
Sep 30, 2013
7 PR Lessons from Breaking Bad’s Walter White
This guest post is by Jake O’Neill, editorial coordinator of Cision UK. As I am based at Cision UK, I […]
Sep 27, 2013
Optimization: Andy Crestodina explains Link Popularity
We had the honor of working with Andy Crestodina of Chicago web design firm Orbit Media during our first Sip & Share event here […]
Sep 26, 2013
Content Marketing for the PR Professional: #SMWCision Recap
Tweets from Heidi Sullivan's second session during Social Media Week Chicago. Sullivan is the SVP of Digital Content at Cision. #smwchicago #smwcision #smw13
