public relations
May 2, 2017
Social Media and PR – Go Together Like Peanut Butter & Jelly
Combine social media and PR together like PB&J to explode your visibility. Here's how to do it.
Apr 27, 2017
Art and Science: The Three Pillars of Storytelling Mapped to Data
The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here's how to use both together to improve your storytelling.
Apr 27, 2017
5 Takeaways from the #CisionWorldTour in Chicago
Cision's social media manager Bruce Kennedy gives us five takeaways from the #CisionWorldTour in Chicago.
Apr 14, 2017
4 Ways PR Pros Can Better Target Media and Influencers
The best way to get your story the coverage it deserves is by targeting the right influencers. Here's how PR pros can pinpoint the right contacts.
Apr 11, 2017
New Research Provides Independent PR Firm Benchmarks
The Independent PR Survey checks the pulse on the current state of the PR business. Here's what public relations professionals had to say.
Apr 10, 2017
Why Brands Must Personalize the PR Experience
What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?
Apr 7, 2017
Behind the Headlines with Kristin Daher
In this interview, Daher discusses with me the challenges as a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR.
Mar 31, 2017
The Case for Customer Service Marketing: Social Media Marketing World Recap
When the most retweeted man in marketing makes a point, you listen.
Mar 29, 2017
Infographic: How to Target and Engage Journalists
Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.
Mar 24, 2017
Behind the Headlines With Jody Fisher
This week, Jody sat down with me to discuss his new PR role, a specific definition of success and how to create results that don't always translate to a number.
Mar 21, 2017
Infographic: Key 2016 Events That Shaped the Media Industry
The Cision 2017 State of the Media timeline infographic includes some of the major events and announcements that shaped the current state of the media.
Feb 24, 2017
Behind the Headlines With Lizabeth Landon Cole
Lizabeth Landon Cole's career in branding and public relations spans 16 years-- from public relations and marketing, to merchandising and design -- for independent brands, media publications and corporations globally. She discusses the lessons and success she's found along the way.
Feb 22, 2017
How to Leverage Your HARO Earned Media Placements
Leveraging your HARO placements can increase the reach of the article and further your impact on potential customers. By following these tips, you’ll be able to make the most of your hard-earned media placements!
Feb 3, 2017
Creative Headlines Will Drive PR SEO & Success in 2017
The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.
Jan 27, 2017
Behind the Headlines with MJ Pedone
This week, MJ sat down with us to talk about her career, the strategies she takes to prioritize clients, and setting up her organization for success.
