public relations
Jun 19, 2014
Measure Your PR With Real Numbers
Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]
Jun 11, 2014
4 Ways to Use Social to Increase News Release Reach
It has never been easier to increase the reach of your news release, thanks to social sharing. Do you know the best ways to do so? Use these four best practices to reach a bigger, more targeted audience.
Jun 9, 2014
The State of Social Media for PR Pros
For our newest findings, check out the State of the Media 2016 Report! We’ve long discussed social media’s role in […]
May 27, 2014
PR: Your Secret Weapon to Increasing Sales Leads
PR is valuable for generating awareness, but it can fulfill other roles. PR is key to influencing audience behaviors, making […]
May 19, 2014
Crisis Communications: Keep Calm and Carry On
Keeping calm and helping clients navigate negative media coverage or company emergencies, particularly at the speed of social media, is […]
May 15, 2014
Where Does Social Fit In Crisis Communications Planning?
Does social fit in crisis communications planning? It does, but for most businesses it's missing. Social has become a fact of life, and in crisis it can serve as both monitoring tool and vital communications channel.
May 6, 2014
Makovsky Appoints Ross Sutherland EVP & Digital Branding Practice Head
Makovsky has named Ross Sutherland as executive vice president and digital branding practice leader. Sutherland brings over 20 years of […]
May 2, 2014
Do You Need Media Training? Yes. Here are 11 Guidelines.
Does everyone need media training now? Unless you want to risk making a truly negative public impression, the answer is 'Yes.' Use these 11 guidelines to help you create a strong public impression.
Apr 23, 2014
Weekly Feature for Fashion & Beauty Fanatics: Q&A with Danika Daly of Danika Daly PR
Early in her career as a junior publicist, Danika Daly knew she wanted to steer her path toward a future […]
Apr 16, 2014
Weekly Feature for Fashion & Beauty Fanatics: Q&A with Meghan Donovan of WIT & Whimsy
As a Windy City-turned-Bay Area-turned-Big Apple gal, fashion blogger Meghan Donovan spent a lot of time in some of our […]
Apr 15, 2014
Introducing…The New Cision.com!
On Friday we announced Cision Blog was getting a makeover. Today we’re proud to share that not only is the new […]
Apr 4, 2014
5 PR & Social Media Tips: Whole Foods, Cisco & Google Share Insight
Digital Engagement Manager Gina Joseph and Social Media Manager Lisa Denten are in Orlando, Fla., at the Social Media for […]
Mar 31, 2014
5 Reasons You Should Read Spin Sucks
If you’re in the PR or marketing field, you’ve probably heard of Arment Dietrich CEO Gini Dietrich and the blog […]
Mar 26, 2014
Weekly Feature for Fashion & Beauty Fanatics: Q&A with Nicole Parker of L’Occitane
Beginning April 1, the skincare, fragrance and bodycare brand L‘Occitane will switch from using an external public relations firm and […]
Mar 21, 2014
Why PR Pros Will Now Dominate SEO
This is a guest post by Kevin Bailey, CMO of Relevance. Today’s digitally savvy PR professionals are adding organic search […]
