public relations
Sep 1, 2014
9 Things That You Must Consider in Your PR Plan
Do you have a PR plan? Is it effective? If you're thinking of developing or haven't had much success with PR plans, try these nine best practices. After all, a little work in planning can pay dividends in results.
Aug 28, 2014
What Is PR 2.0? Cookie Cutter PR Beware!
The same old approach to PR won't work in the future. You need something new. You need something you. Get the best practices you need to survive in a PR 2.0 world from the thought leaders at Weber Shandwick.
Aug 25, 2014
Optimize Your Content Marketing for PR Success
PR isn’t simply about garnering media coverage. It’s about building and maintaining relationships, too. To accomplish both, PR pros […]
Aug 22, 2014
PR News | Quillin Hires Four
Quillin Advertising, Public Relations & Social Media has welcomed four new staffers: Julia Gilmour, social media strategist; Adam Porsborg, advertising […]
Aug 21, 2014
Starting a PR Firm: Q&A with Cision’s Henna Merchant
This is a guest post by Alexis Isaacs, Senior Account Coordinator at Cision. While we love to get outside perspectives from influencers […]
Aug 21, 2014
Is #IceBucketChallenge for Your Business?
The ALS Ice Bucket Challenge is all the rage, but is it right for your business? See why you should think deeply before inserting your brand into this trend and how to set up a similar campaign that could produce better results.
Aug 18, 2014
Use PR to Promote Your Content Marketing
For measurable outcomes, “great content needs to be paired with great promotion,” says Kevin Bailey, CMO of DigitalRelevance. The days […]
Aug 12, 2014
Shedding Print: How Does Gannett’s Recent Move Impact PR?
Gannett newspapers are the most recent media outlet to split its digital and print assets. What does this mean for PR pros? In the short-term, not much. The long-term could be different. See how the role of PRs may change.
Aug 4, 2014
Three Ways to Generate Publicity for Your Brand
As a PR professional, you’re tasked with not only building and maintaining media relationships but also generating consistent, quality coverage. […]
Jul 30, 2014
Save Time by Automating These 5 PR Tasks
The amount of responsibilities a PR pro has can be overwhelming. What if there was a way to automate some of those tasks? Ah...but there is! See five ways technology can help you do PR more efficiently.
Jul 24, 2014
Instagram for PR: 4 Campaigns to Spark Your Imagination!
Do your public relations campaigns target Millennials and Gen Nexters? Then you need to include Instagram in your PR strategies. Customize your strategy based on the successes of four top brands.
Jul 17, 2014
Why Content Research Needs PR
This is a guest post by Ashley Sherman, Director of Digital Media Relations at Relevance. PR professionals offer a wide variety […]
Jul 14, 2014
How Companies Use Gamification for PR
Want to earn earned media in a somewhat unique but proven way? PR pros should look to McDonald's, Starbucks and Amazon. The corporations offer scalable solutions for generating results by gamifying PR.
Jul 9, 2014
PR News | The Decker Royal Agency Launches
Decker Royal Agency has announced its launch as a new public relations company, focusing on travel, hospitality and culinary arts. Based […]
Jun 23, 2014
It’s Time to Face PR Facts: The State of Public Relations in 2014
Jobs in the public relations field are often regarded with a certain air of mystery. What goes on behind closed […]
