public relations
Jan 30, 2018
What PR Can Learn From Digital Advertising
Paid display advertising receives preferential treatment (a.k.a. larger marketing investments) than PR because display advertisements can provide advanced analytics that are desperately lacking in PR.
Jan 16, 2018
How to Boost PR Campaigns With Social Data
As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. Learn what influencers are saying about your brand on social.
Jan 11, 2018
Top 10 Marketing & Communications Posts of 2017
As we reflect on the previous year and continue to head into 2018, we've rounded up our top 10 posts from 2017 for your reading pleasure. Take a look at some of the posts Cision readers loved.
Dec 6, 2017
How to Spearhead The Convergence of PR And Marketing
Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and […]
Oct 18, 2017
Bringing PR Measurement Into the Digital Era
Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.
Oct 16, 2017
Earned Media Rising Podcast With Cision CMO, Chris Lynch
Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.
Oct 16, 2017
Media Databases Have Come a Long Way but Still Have a Long Way to Go
Here are five highly important tenants of good PR that should help everyone use any media database more effectively and ensure that the relationship between comms professionals and influencers is mutually beneficial.
Aug 23, 2017
How to Leverage Emotions to Boost Digital PR
Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information. Emotional intelligence drives consumer culture which influences your business strategy.
Aug 7, 2017
Video: The Future of PR Measurement With Kevin Akeroyd
In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward.
Jul 19, 2017
Holiday Gift Guide Pitching Tips for PR Pros
Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.
May 26, 2017
Behind the Headlines with Meredith Lejeune
Meredith Lejeune and I discuss the importance of diversity in the workplace, and the value of both investing in and building relationships.
May 19, 2017
Here Are Four Times When It’s OK to Go Off Message
Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.
May 11, 2017
How to Put the Social into Your Public Relations Activities
Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here's how to put the social into your PR activities.
May 4, 2017
Communicating Like Never Before is Easier Than You Think
"You cannot compete for the future if you make decisions about tomorrow based on yesterday." -- Brian Solis
May 3, 2017
Why World #PressFreedom Day Matters to Brands Now More than Ever
When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here's why brands should care.
