media relations
Nov 9, 2012
The HARO Limelight Series (HLS)- Lavie Margolin, Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Sep 27, 2012
Five Clever Ideas for Savvy PR pitches
Reporters can easily get 50 to 100 pitches a day in their inbox. That’s a lot of mail and they can’t possibly read and respond to it all – so your pitch needs to stand out. While it’s important for you to have a solid story and a better news hook, you also need a clever way to earn their attention. Here are five recent pitches that really did the job.
Sep 6, 2012
How to Find and Contact Journalists Online
Wondering how you can get your business noticed by a certain journalist or blogger? New research shows that reporters visit roughly three social media channels for each article they research. Here’s how to reach them there.
Aug 9, 2012
Tactical Patience: The Counterintuitive Art of Giving Good Pitches Time
A few weeks ago, I received a note from a reporter responding to a pitch I sent using Help A Reporter Out more than a year ago. This person now had a different story in mind, was in a crunch for time, and wanted to know if I could help. Events like this have happened many times in my career. I find a story angle that’s relevant and timely, draft a pitch with a personal note to a reporter and nothing happens – in the short term, that is.
Jun 14, 2012
Seven Essential Pitching Tips for PR Pros and Vocus Users
“Never before have PR professionals had such an enormous opportunity to custom tailor pitches to journalists, bloggers, and content creators, who are most likely flocking to sharing sites online,” wrote Amber Mac in a Fast Company post which discusses how social media can make bad pitches go viral.
She’s right, of course. Here are some tips that'll help you avoid the scenario.
May 18, 2012
PR News Roundup 5/18/12: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week. […]
Apr 17, 2012
The New Cision Search is Here!
This is a guest post from Ken Magdic – Director of Product Management, and Kristen Hartmann – Manager of Global […]
Feb 17, 2012
PR News Roundup 2/17/12: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]
Jan 26, 2012
State of the Media 2012 Part Three: Radio
Time and again radio has proven itself a survivor and this year is no different, says Vocus radio expert Kyle Johnson in the third of our State of the Media Report interview series. In fact, he says, the ever-adaptable medium is transforming so extensively in some areas as to change the very definition of radio itself. Here he is discussing the state of the radio industry and how businesses can work better with radio in 2012.
Jan 24, 2012
Tomorrow! Four Experts–One Webinar on The State of the Media
For our newest findings, check out the State of the Media 2016 Report! Our annual State of the Media Report […]
Jan 24, 2012
State of the Media 2012 Part Two: Magazines (plus Free Webinar!)
It’s got key trends, insight, analysis, expert advice… but this week’s State of the Media Report isn’t complete without an explanation. Join us this Wednesday for our State of the Media Webinar. Hosted by experts behind the report, it’s an hour of interactive insight including a QA session – click here to sign up and watch a video preview of what’s in store.
Jan 23, 2012
Download the 2012 State of the Media Report! (Plus Bonus Interview)
Our 2012 State of the Media Report landed today! The forecast: rapid change. Media outlets are experimenting with digital content in ways we couldn’t have imagined a couple of years ago and the future’s bright. As well as the full report to download, we’ve got an interview with newspaper expert David Coates to explore this year’s key trends. Enjoy!
Jan 10, 2012
Let’s Meet IRL!
This is a guest post from Erin Cloherty, Marketing Specialist at Cision. I don’t believe there will ever be a […]
Dec 9, 2011
Links We Love: Weekend Reads!
It happens to us every week…a ton of great reads are published to the web, we bookmark them in hopes […]
Nov 14, 2011
November Free Press Release Contest from PRWeb
Last month, in the spirit of Halloween, we did a contest where you had to write a press release about […]
