Influencer Marketing
Nov 24, 2015
How to Pitch Social Influencers
The new year will bring a new PR challenge: justifying why you should use social influencers and native content. Jeff Barrett provides an influencer marketing blueprint.
Nov 16, 2015
5 Tips for Vetting Influencers: Survivor Style
Before you reach out to an influencer, make sure they're right for your brand. Follow these tips to better analyze the data you gather on their reach and impact.
Nov 13, 2015
3 Reasons Why Social Media Influencers Make Powerful Brand Partners
Who would you rather have promoting your products or services: Kim Kardashian or Michelle Phan? Chances are you know who […]
Nov 9, 2015
3 Types of Influencers You Need to Target
Influencers have the power to make your audience pay attention to your brand, but not all influencers are the right […]
Nov 3, 2015
Free White Paper! Find the Right Influencer for Your Brand
Influencers are the gatekeepers to your audience. Learn how to turn them into advocates for your brand with Cision's new influencer marketing white paper!
Sep 28, 2015
5 Perspectives About the Benefits of Influencer Marketing
In a recent AdAge profile, Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications […]
Dec 2, 2014
Word of Mouth: What’s the Value to PR?
Unless you’ve been living under a rock, you’ve undoubtedly heard about the concept of word of mouth marketing (WoM). Although […]
