Jan 24, 2018
Building an online presence that fuels an influencer career isn’t easy. Successful influencers are in the business of relationship building and acting in ways that make followers genuinely trust them. Challenges crop up often, and sometimes, even the influencers with the greatest reach know they need advice from PR pros to pull them out of ruts.
Dec 14, 2017
You’re trying to pitch a story about an innovative new product aimed at financial services companies. You check the key […]
Nov 22, 2017
If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s likely that your brand is doing something wrong.
Nov 20, 2017
In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.
Oct 10, 2017
Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. Let’s examine three ways of distributing content and how to get them up to date.
Sep 6, 2017
The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, with brands adopting the celebrity endorsement strategy for the age of social media by contracting online personalities to help extend their company's reach.
Aug 30, 2017
Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy.
Aug 24, 2017
From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines interview segments with influencers. Learn what the experts have to say about creating a successful PR strategy.
Apr 27, 2017
Cision's social media manager Bruce Kennedy gives us five takeaways from the #CisionWorldTour in Chicago.
Mar 13, 2017
By implementing these 4 tactics, you can drive business ROI and also lay the seeds of success in a highly competitive market.
Mar 7, 2017
AKA Media landed a spot on the LIVE with Kelly show using Cision’s Influencer Identification Tools. Read their tips for achieving similar results!
Mar 1, 2017
The growing sphere of influencers should be an opportunity, not a frustration. Cision’s new white paper, “The 5 Truths of Modern Media Targeting,” outlines current realities facing communicators when it comes to media targeting, while also providing tech-based solutions to identify the right influencers, craft relevant campaigns and drive results.
Feb 27, 2017
In order to help communicators transition to a purpose-driven tool, we’ve built a new guide: Five Truths of Modern Media Targeting. This guide outlines the five challenges communicators face, our recommended approach to that challenge and the tech recipe in which communicators can use to execute.
Feb 7, 2017
Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.
Feb 2, 2017
How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.